Brand Manager – The Wellness Shop

Location: Bangalore (On-site)

Experience: 5+ years

Industry: D2C | Beauty | Personal Care | Nutraceuticals

About The Wellness Shop The Wellness Shop is a D2C beauty and wellness brand by Urbaine Consumer India Pvt. Ltd., trusted by millions of customers across India. We create solutions across hair, face, body and wellness, all built on one belief: Care Over Concerns.

About the Role

We’re looking for a hands-on Brand Manager who has built and grown brands in skincare, beauty, FMCG or nutraceuticals. You’ll work directly with the founders to shape how The Wellness Shop looks, sounds and grows, across communication, content, influencer marketing, campaigns and product launches.

This is a role for someone who loves both the big idea and the details of getting it live.

What You’ll Do

Brand and campaigns

- Build and execute brand strategies and marketing campaigns.
- Keep our positioning, voice and visual identity consistent across every channel.
- Plan and launch campaigns for new products, festive offers and key business moments.
- Partner with the performance marketing team so brand and growth work together.

Influencer and creator marketing

- Identify the right influencers and creators for each product and concern.
- Run collaborations, product seeding and creator campaigns end to end.
- Track performance and build long-term creator relationships.
- Make sure every collaboration follows ASCI guidelines, including clear paid-partnership disclosures.

Content and communication

- Write clear briefs for creative teams, agencies and internal stakeholders.




- Develop content ideas that bring our brand story to life on social, the website and every other touchpoint.
- Make sure product communication is accurate, responsible and backed by evidence.

Market and consumer insight

- Track competitors, consumer trends and new opportunities in beauty and wellness.
- Use campaign data and customer insights to sharpen what we do next.
- Support new product launches and brand growth projects.

Ownership and execution

- Run multiple brand projects at once and deliver them on time.
- Work closely with the founders and teams across product, operations and marketing.
- Own your projects from first idea to final launch.

Who You Are

- You have 5+ years of experience in brand marketing, brand management, influencer marketing, content marketing or a similar role.
- You’ve worked with skincare, beauty, fashion, FMCG or D2C brands. Nutraceutical experience is a robust plus.
- You understand social media, influencer marketing and digital brand building.
- You know how to communicate product benefits responsibly. Familiarity with ASCI guidelines is a plus.
- You’re a strong communicator and project manager.
- You’re creative and get things done.
- You thrive in a rapid-paced, founder-led environment.
- You can manage multiple teams and deadlines independently.

What We Offer

- Work directly with the founders and leadership team.
- Real ownership of brand projects that reach lakhs of customers.
- Hands-on experience building a fast-growing D2C brand.
- A fast-paced environment where you’ll learn and grow quickly.

📌 Brand Manager –C- Beauty/Nutraceuticals (Bengaluru)
🏢 The Wellness Shop
📍 Bengaluru