About the Company

Aditya Birla Lifestyle Brands Limited (ABLBL), a part of the Aditya Birla Group, is a leading branded apparel company with a comprehensive portfolio of marquee lifestyle brands. As of March 31, 2025, the Company operates a retail footprint of over 4.6 million sq. ft., comprising 3,253 exclusive brand outlets, presence across 38,000+ multi-brand outlets, and over 7,000 shop-in-shops in department stores across the country. The Company’s brand portfolio includes India’s most established and trusted names – Louis Philippe, Van Heusen, Allen Solly, and Peter England – each with a legacy of over 25 years. These brands have consistently delivered sustained growth, driven by a sharp focus on design-led innovation, category expansion, and operational excellence across product lines spanning formal, casual, and occasion wear. ABLBL has built a robust presence in the innerwear and athleisure market through Van Heusen Innerwear, which has rapidly scaled its distribution network across India. The Company’s portfolio is further enhanced through strategic partnerships with leading international brands including Simon Carter, American Eagle and Reebok.

American

Eagle has emerged as one of India’s most preferred premium denim brands, while Reebok – transitioned under the Company’s management in 2022 – has expanded its footprint across multiple channels.

Simon

Carter continues to strengthen its position in the premium menswear segment through its distinctive design language and curated collections.

About the Role A creative and trend-driven Menswear Designer with experience in the Knits category to design and develop contemporary menswear collections across Sweatshirts,



Sweaters, Polos, and Crew Necks. Responsible for translating seasonal trends into commercially viable products while ensuring alignment with brand aesthetics, target consumer preferences, and business objectives.

Key Responsibilities

- Design and develop seasonal collections for Sweatshirts, Sweaters, Polos, and Crew Neck styles within the menswear knits category.
- Conduct trend research, market analysis, competitor benchmarking, and consumer insights to identify emerging fashion opportunities.
- Create mood boards, concept presentations, color palettes, fabric stories, and design briefs.
- Develop detailed sketches, technical specifications, and artwork using design software.
- Work closely with merchandising, sourcing, technical, and production teams to ensure timely product development.
- Collaborate with fabric and trim suppliers to identify innovative materials, constructions, washes, and finishes.
- Participate in prototype reviews, fit sessions, and sample evaluations to ensure design intent is maintained.
- Ensure collections achieve the right balance between fashion, quality, cost, and commercial viability.
- Monitor product performance and incorporate learnings into future collections.
- Stay updated on global menswear, knitwear, athleisure, and casualwear trends.

Qualifications and Experience

- Bachelor's Degree/Diploma in Fashion Design, Apparel Design, Knitwear Design, or a related discipline from a recognized institute.
- 2-5 years of relevant experience in Menswear Knits Design.
- Prior experience with leading fashion, retail, lifestyle, or apparel brands.
- Experience designing across casualwear and knitwear categories.

📌 Assistant Manager - Designer (Menswear) (Bengaluru)
🏢 Aditya Birla Lifestyle Brands
📍 Bengaluru