- Leading a team of sales officers towards achieving revenue and market share objectives in the handled geography.
- Identify and expand network of stores for selling AP’s home decor products like wallpaper, furniture, lights etc.
- Managing, training, and providing overall guidance to the sales team of an assigned territory for performance in excellence.
- Developing and sustaining long-term relationships with channel partners.
- Implementing a sales management process to assist the sales team in identifying and prioritising key customers and prospects.
- Monitoring sales team performance, analysing sales data, periodical forecasting and reporting to zonal heads
- Drive visibility initiatives and trade promotions for maximum effectiveness.