Company Description UFI Filters/Sofima is a global provider of filtration solutions for the automotive and industrial sectors, offering products designed to meet high performance and safety standards. The company focuses on innovation, quality, and reliability, supplying components to original equipment manufacturers and the aftermarket. With a strong international presence, UFI Filters/Sofima emphasizes continuous improvement and customer satisfaction.

Team members benefit from a professional environment that values technical expertise, ethical business practices, and long-term partnerships.

Role Description The Area Sales Manager is a full-time, on-site role based in Surat, responsible for driving sales growth and managing customer relationships within an assigned territory. Day-to-day tasks include visiting distributors and key accounts, presenting product solutions, negotiating pricing and terms, and closing sales opportunities. The role involves monitoring market trends and competitor activity, preparing sales forecasts and reports, and ensuring effective implementation of sales strategies.

The Area Sales

Manager works closely with internal teams such as marketing, logistics, and customer service to ensure timely delivery, resolve issues,



and maintain high satisfaction levels. The position also requires regular travel within the region to expand the customer base and strengthen brand presence.

Qualifications

- Proven experience in field sales or area sales management, preferably in automotive components, industrial products, or related sectors.
- Strong skills in customer relationship management, negotiation, and territory management.
- Ability to analyze sales data, prepare reports, and develop actionable sales plans.
- Effective communication and presentation skills, with proficiency in English and local languages as needed.
- Comfort with in office work, frequent travel within the region, and direct interaction with distributors and end customers.
- Good understanding of basic commercial terms, pricing structures, and margin management.
- Bachelor’s degree in Business, Engineering, or a related field; an MBA or equivalent qualification is an advantage.
- Self-motivated, organized, and able to work independently while collaborating with cross-functional teams.
- Knowledge of automotive or industrial filtration products is a plus, along with familiarity with regional market dynamics.

📌 Area Sales Manager (Surat)
🏢 UFI Filters/Sofima
📍 Surat