Company Description Paras Group has been a trusted partner for Indian households and industries since 1968, evolving from a cast iron farming equipment manufacturer into a leading provider of comprehensive piping and household solutions. The company offers an extensive product range including PVC, UPVC, CPVC, HDPE, column and casing pipes, SWR drainage systems, irrigation systems, water tanks, and a wide portfolio of home utility, kitchenware, and cleaning products under the PARAS Miracle brand. With a pan-India presence, nine manufacturing plants spanning 21 lakh sq ft, a turnover exceeding ₹700 crore, and exports to more than 10 countries, Paras Group combines scale with innovation.

Over 1,000 team members work on more than 1,900 products designed to meet the evolving needs of Indian households, agriculture, and construction. The organization values long-term partnerships, product reliability, and growth-oriented opportunities for its workforce.

Role Description The Area Sales Manager is a full-time, in office role based in Raipur, responsible for driving sales growth and market penetration for Paras Group’s product portfolio within the assigned territory. This role includes developing and executing territory sales plans, identifying new business opportunities, and managing relationships with distributors, retailers, institutional buyers, and key trade partners.

The Area Sales

Manager will monitor sales performance, track competitors’ activities, and provide regular reports and forecasts to regional leadership.



Day-to-day activities include visiting market channels, conducting product presentations, coordinating promotions, and ensuring effective merchandising and brand visibility. The role also involves working closely with internal teams such as marketing, supply chain, and customer service to ensure timely deliveries, resolve customer issues, and meet revenue and profitability targets.

Qualifications

- Strong sales, business development, and territory management skills, with a proven ability to meet or exceed targets.
- Experience in channel management, distributor and retailer handling, and relationship-building with trade partners.
- Capability in market analysis, demand forecasting, and competitor tracking to support strategic decision-making.
- Effective communication, negotiation, and presentation skills, with the ability to influence diverse stakeholders.
- Solid organizational, planning, and time-management skills to manage multiple accounts and priorities.
- Prior experience in building materials, piping solutions, FMCG, or related industries is highly beneficial.
- Proficiency in MS Office and basic reporting tools for sales tracking and performance analysis.
- Bachelor’s degree in Business, Marketing, Engineering, or a related field; an MBA or equivalent qualification is an advantage.
- Comfort with extensive fieldwork in Raipur and surrounding areas, and the ability to work both independently and within a team.

📌 Area Sales Manager (Raipur)
🏢 Paras Group
📍 Raipur