Company Description Kirat Food Industries is a premium Indian snack manufacturer known for bold flavors and an unbeatable crunch. The company focuses on delivering high-quality, locally made snack products that reflect the taste preferences of diverse consumers across India. With a robust commitment to taste, consistency, and innovation, Kirat Food Industries continues to expand its product range and market presence.

Team members join a growing organization that values creativity, customer satisfaction, and sustainable business practices.

Role Description The Area Sales Manager is a full-time, on-site role based in Dehradun, responsible for driving sales growth and market expansion within the assigned territory. This role involves managing distributor and retailer relationships, ensuring product availability and visibility, and executing sales strategies to achieve revenue and volume targets.

The Area Sales

Manager will regularly visit market outlets, monitor competitor activities, oversee promotional activities, and provide timely sales forecasts and reports. The position also includes coaching and supporting field sales personnel, coordinating with marketing and supply chain teams,



and resolving customer issues to maintain strong business relationships.

Qualifications

- Proven experience in FMCG or snack food sales, with a track record of meeting or exceeding area-based targets.
- Strong skills in territory management, channel management, and distributor/retailer relationship building.
- Ability to analyze sales data, prepare performance reports, and use insights to adjust sales strategies.
- Effective communication, negotiation, and presentation skills for engaging partners and internal teams.
- Solid understanding of trade marketing, in-store promotions, and merchandising best practices.
- Comfort with on-the-ground market visits, fieldwork, and regular travel within the Dehradun region.
- Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent is an advantage.
- Proficiency in basic office software (e.g., spreadsheets, presentations) and familiarity with CRM or sales tracking tools.
- Ability to work independently, make decisions under pressure, and maintain high ethical and professional standards.
- Prior experience managing a sales team or field staff is preferred but not mandatory.

📌 Area Sales Manager (Dehradun)
🏢 Kirat Food Industries
📍 Dehradun