Company Description Rivaara Labs is a young, fast-growing molecular diagnostics start-up, incorporated in 2019 under the Bharat Daftary group of companies. The organization is building a nationwide network of specialized molecular diagnostics laboratories and a best-in-class national reference lab to support superior clinical outcomes. With thought leaders from leading multinational and Indian healthcare organizations, Rivaara Labs aims to establish a presence in every major city and town in India.

The company invests in global strategic alliances, advanced technical capabilities, and leadership development to define recent standards in next-generation diagnostics. Guided by the values of Trust, Respect, Speed, and Innovation, Rivaara Labs fosters a non-hierarchical, inclusive, and speak-up culture where individuals can bring their whole selves to work and perform at their natural best.

Role Description The Area Sales Manager role is a full-time, on-site position based in Raipur, responsible for driving business growth for Rivaara Labs in the assigned territory. This role involves identifying and developing new business opportunities with healthcare providers, hospitals, and clinics, while nurturing and expanding relationships with existing customers.

The Area Sales

Manager will plan and execute territory sales strategies, conduct regular customer visits, present Rivaara’s diagnostic solutions, and support doctors and partners in understanding test offerings and value propositions. The role includes monitoring sales performance, forecasting, and reporting market trends, competitor activities,



and customer feedback to internal stakeholders.

The Area Sales

Manager will collaborate closely with marketing, operations, and laboratory teams to ensure high-quality service delivery, timely issue resolution, and strong alignment with Rivaara’s values and growth objectives.

Qualifications

- Candidates should possess strong sales and business development skills, including territory management, lead generation, and key account handling in healthcare or diagnostics.
- Candidates should possess relationship-building and communication skills to effectively engage with doctors, hospital administrators, and other stakeholders.
- Candidates should possess basic analytical and reporting skills to track sales performance, prepare forecasts, and interpret market insights.
- Candidates should possess negotiation and presentation skills to articulate value propositions and close commercial agreements.
- Bachelor’s degree in Life Sciences, Biotechnology, Pharmacy, Business, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
- Relevant experience in diagnostics, medical devices, pharmaceuticals, or healthcare services in a field-based sales role is highly beneficial.
- Ability to work in a fast-paced start-up environment, align with Rivaara’s values (Trust, Respect, Speed, Innovation), and demonstrate high levels of integrity and accountability.
- Comfort with frequent local travel within the assigned territory and familiarity with the Raipur healthcare market will be an added advantage.

📌 Area Sales Manager (Raipur)
🏢 Rivaara Labs
📍 Raipur