Company Description VIP Industries Limited is a global leader in luggage and travel products, known for over five decades of innovation, quality, and contemporary design. The company has grown from a travel gear provider into a pioneer in travel wear, becoming a category leader in Asia and one of the largest luggage manufacturers worldwide. VIP’s portfolio includes well-known brands such as VIP, , Skybags, Aristocrat, Alfa, making it a preferred choice for diverse consumer segments.

With advanced manufacturing facilities in India and Bangladesh and a strong distribution network of 11,000+ points of sale in India plus exports to more than 60 countries, VIP offers broad market reach and growth opportunities. A values-driven workplace emphasizing youthfulness, meritocracy, innovation, openness, and cultural acceptance supports team members in building impactful careers.

Role Description The Area Sales Executive role is a full time, on-site position based in Kolkata. The role is responsible for managing and expanding sales within the assigned territory, including overseeing retail partners, distributors, and key accounts to achieve revenue and volume targets. Day-to-day activities include visiting outlets, monitoring stock levels and merchandising standards, executing sales promotions, and collecting market intelligence on competitors and customer preferences.

The Area Sales

Executive will regularly review sales performance, prepare reports,



and collaborate with regional and head office teams on pricing, schemes, and demand planning. The role also involves building strong relationships with channel partners, ensuring adherence to company policies, and supporting new product launches to drive brand visibility and market share.

Qualifications

- Strong sales and business development skills, with experience in managing territories, channels, or key accounts in FMCG, retail, or consumer products.
- Proficiency in relationship management, negotiation, and stakeholder communication with retailers, distributors, and internal teams.
- Ability to analyze sales data, track performance metrics, and prepare transparent, actionable reports for management.
- Knowledge of merchandising, in-store branding, and execution of trade promotions or consumer offers.
- Comfort with field work, frequent market visits, and on-ground problem solving in a fast-paced environment.
- Good verbal and written communication skills in English; local language proficiency in Kolkata and surrounding regions is an advantage.
- Bachelor’s degree in Business, Marketing, Commerce, or a related field; relevant sales experience in luggage, fashion, or lifestyle categories is preferred.
- Basic computer skills, including MS Excel, PowerPoint, and familiarity with CRM or sales reporting tools.
- Demonstrated integrity, customer focus, and the ability to work both independently and collaboratively within cross-functional teams.

📌 Area Sales Executive (Kolkata)
🏢 VIP Industries
📍 Kolkata