Experience Required: 2–4 Years

Key Responsibilities:

1. Client Relationship & Account Management

- Serve as the primary point of contact for assigned clients of PPC & Social Media and manage day-to-day communication.
- Understand client requirements, business objectives, target audiences, and campaign expectations.
- Conduct regular client meetings, provide performance updates, and address queries and concerns.
- Manage client expectations, feedback, approvals, and deliverables within agreed timelines.
- Build long-term client relationships and identify opportunities for account growth and retention.

2. PPC & Paid Advertising Management

- Plan, coordinate, and monitor paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.
- Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
- Monitor campaign performance, including leads, conversions, CTR, CPC, CPL, and ROAS.
- Optimize campaigns to improve performance and ensure efficient utilization of advertising budgets.
- Prepare and present PPC performance reports with actionable insights and recommendations.
- Coordinate with internal performance marketing teams to ensure campaigns meet client objectives.

3. Social Media Management

- Develop social media strategies and manage monthly content calendars aligned with client goals.
- Coordinate with writers, graphic designers, video editors, and social media executives for timely content delivery.
- Oversee content planning, publishing schedules, captions, creatives, and campaign execution.




- Monitor social media engagement, reach, impressions, follower growth, and other relevant performance metrics.
- Review content and creatives for quality, brand consistency, and alignment with client expectations.
- Track social media trends and recommend new ideas to improve engagement and brand visibility.

4. Reporting & Performance Analysis

- Prepare and share monthly performance reports covering PPC and social media activities.
- Analyse campaign data and social media insights to evaluate performance against targets and KPIs.
- Identify gaps, recommend corrective actions, and communicate improvement plans to clients.
- Maintain trackers, campaign updates, meeting notes, and performance documentation.

5. Internal Team Coordination

- Coordinate with PPC executives, social media executives, writers, designers, and other internal teams.
- Ensure clear communication of client briefs, campaign requirements, feedback, and deadlines.
- Track project progress and ensure timely completion of all deliverables.
- Proactively identify potential issues and work with relevant teams to resolve them.

Required Skills & Qualifications

- Working knowledge of Google Ads, Meta Ads Manager, and social media platforms.
- Understanding of PPC metrics, campaign optimization, social media analytics, and digital marketing KPIs.
- Excellent verbal and written communication skills.
- Robust client management, presentation, coordination, and problem-solving abilities.
- Ability to multitask, manage multiple client accounts, and meet deadlines.

📌 Account Manager- Performance Marketing & Social Media (Noida)
🏢 modifyed digital
📍 Noida