Department: Sales & Business Development

Designation: Lead Sourcing Manager

Industry: Interior Design / Home Interiors

Experience: 3–6 years in offline lead generation, field sales, or business development

Reporting To: Head of Sales / Business Head

Job Summary

We are looking for a proactive and result-oriented Lead Sourcing Manager to drive offline lead generation for our interior design business. The primary responsibility will be to identify potential customers, develop strategic local partnerships, explore new lead generation channels, and generate qualified leads for the sales team.

The candidate will focus on building a robust offline referral network, establishing business relationships, and creating consistent opportunities for residential interior design projects.

Key Responsibilities

1. Offline Lead Generation

Identify and develop new offline channels to generate qualified leads for home interior projects.

Explore opportunities through residential societies, housing complexes, property exhibitions, local events, and community networking.

Conduct field visits to identify potential customers and business opportunities.

Build relationships with potential customers and local influencers to generate referrals.

Develop innovative strategies to increase brand visibility and lead inflow in target locations.

2. Channel Partnerships and Networking

Establish partnerships with real estate agents, property consultants, builders, brokers, and other relevant channel partners.

Develop referral networks with local businesses and professionals who can connect potential homeowners with the company.





Build and maintain strong relationships with residential communities, society management committees, and other relevant stakeholders.

Identify strategic locations and communities with high potential for interior design leads.

3. Market Research and Territory Development

Identify high-potential residential areas, newly handed-over projects, and upcoming housing societies.

Conduct market visits to understand local customer profiles, competition, and lead generation opportunities.

Map target locations and develop area-specific lead generation plans.

Monitor competitor activities and identify opportunities to improve market reach.

4. Lead Qualification and Sales Coordination

Generate and qualify leads based on customer requirements, project timelines, budget, and purchase intent.

Ensure timely transfer of qualified leads to the sales team.

Coordinate with sales managers and design consultants to track lead progress and conversion status.

Follow up on sourced leads and channel partner referrals to improve conversion rates.

Maintain accurate records of all generated leads and their sources in the CRM.

5. Performance Tracking and Reporting

Track daily, weekly, and monthly lead generation activities.

Monitor lead volume, lead quality, conversion rates,



and channel-wise performance.

Prepare regular reports on field activities, partnerships, and lead generation outcomes.

Identify the most effective offline channels and implement strategies to improve productivity.

Achieve monthly lead generation targets as defined by management.

Required Skills and Qualifications

Bachelor's degree in Business Administration, Marketing, Sales, or a related field.

3–6 years of experience in offline lead generation, field marketing, channel development, or business development.

Experience in the interior design, real estate, home improvement, or construction industry will be preferred.

Strong networking, communication, negotiation, and relationship-building skills.

Ability to identify local business opportunities and develop referral networks.

Comfortable with field visits, customer interactions, and market mapping.

Good understanding of residential real estate and the home interior customer journey.

Basic knowledge of CRM systems, MS Excel, and lead tracking.

Self-motivated, target-oriented, and capable of working independently.

Key Performance Indicators (KPIs)

Number of qualified leads generated per month.

Number of active channel partners and referral sources developed.

Lead-to-site-visit conversion rate.

Lead-to-sales conversion rate.

Cost per qualified lead, where applicable.

Revenue generated from sourced leads.

Effectiveness of offline campaigns and field activities.

Accuracy of lead tracking and reporting.

Pay: From ₹20,000.00 per month

Work Location: In person

📌 Lead Sourcing Specialist (Bengaluru)
🏢 SpazioLiv
📍 Bengaluru