Job Title

B2B Lead Generation Executive

We are looking for a results-driven B2B Lead Generation Executive to identify relevant business prospects, research key decision-makers, and execute targeted outreach campaigns that generate qualified sales opportunities.

The role involves business research, prospect database building, contact verification, personalized outreach, follow-ups, and initial lead qualification. The primary objective is to generate a consistent flow of relevant, sales-ready opportunities rather than simply building large contact databases.

What You’ll Do

1. B2B Prospect Research

- Research target businesses based on industry, location, company size, business needs, and potential buying signals.
- Identify companies that are likely to benefit from the agency’s digital marketing services.
- Use Google Search, Google Maps, LinkedIn, business directories, and other reliable sources to discover potential clients.
- Analyze company websites and online presence to identify relevant business opportunities.

2. Decision-Maker Identification and Contact Verification

- Identify key decision-makers, including Founders, CEOs, Directors, Business Owners, and Marketing Heads.
- Find and verify professional email addresses, phone numbers, LinkedIn profiles, and company details.
- Use prospecting and verification tools to improve contact accuracy.
- Maintain reliable, up-to-date contact information for outreach campaigns.

3. Database Building and Management

- Build, organize, clean, and segment prospect databases based on relevant targeting criteria.
- Remove duplicate, invalid, irrelevant, and outdated contacts.
- Maintain accurate records of prospect details, communication history, and lead status.
- Ensure prospect lists are organized for efficient outreach and follow-up.

4. Personalized Outreach and Follow-Ups





- Execute targeted cold email and LinkedIn outreach campaigns to connect with potential clients.
- Use WhatsApp for business communication where appropriate and permitted.
- Personalize messages based on the prospect’s industry, business needs, and potential challenges.
- Manage structured follow-up sequences for prospects who have not responded.
- Maintain professional communication and focus on starting relevant business conversations rather than sending generic bulk messages.

5. Lead Qualification and Sales Coordination

- Review prospect responses and identify genuine interest in the agency’s services.
- Qualify leads based on business requirements, potential fit, and readiness to discuss services.
- Schedule meetings with interested prospects or forward qualified leads to the sales team.
- Share relevant prospect information and conversation history to support the sales process.
- Update lead status, follow-up dates, and communication records in the CRM or tracking sheet.

6. Performance Tracking and Optimization

- Track outreach activity, response rates, positive replies, meetings booked, and qualified leads generated.
- Test different industries, target audiences, messaging approaches, and prospecting sources.
- Identify which methods generate the most relevant sales opportunities.
- Work closely with the sales team to improve targeting, lead quality, and conversion potential.
- Prepare regular reports on lead generation performance and campaign effectiveness.

Tools and Platforms

- Apollo.io
- LinkedIn Sales Navigator




- Google Search and Google Maps
- Business directories and company websites
- Email verification tools
- CRM platforms
- Microsoft Excel and Google Sheets
- AI-powered research and outreach tools

Who Can Apply

- Candidates interested in B2B lead generation, prospect research, business development, or sales outreach.
- Individuals who can research businesses and identify relevant decision-makers.
- Candidates with strong online research, data management, and communication skills.
- Applicants who can personalize outreach messages and maintain consistent follow-up schedules.
- Individuals who are organized, detail-oriented, and focused on generating qualified leads.
- Candidates comfortable using prospecting tools, spreadsheets, CRM platforms, and AI-powered research tools.

Required Skills

- Strong internet research and B2B prospecting skills.
- Ability to identify target businesses and key decision-makers.
- Familiarity with LinkedIn Sales Navigator, Apollo.io, Google Search, and Google Maps.
- Knowledge of contact discovery, email verification, and database management.
- Good written communication and personalized outreach skills.
- Understanding of cold email, LinkedIn outreach, and follow-up processes.
- Basic lead qualification and sales coordination skills.
- Proficiency in Excel or Google Sheets and accurate record-keeping.
- Ability to track campaign performance and improve lead quality based on results.
- A quality-focused mindset, prioritizing relevant prospects and qualified sales opportunities over database size.

Pay: ₹15,000.00 - ₹30,000.00 per month

Perks:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 B Lead Generation Executive (Ghaziabad)
🏢 Digital Marketing Doctor
📍 Ghaziabad