DIGITAL MARKETING MANAGER

Company: AR Digital Technology Pvt. Ltd.
Location: Hamirpur, Himachal Pradesh — In office
Job Type: Full-Time | Permanent
Experience: Minimum 3 Years
Salary: ₹20,000 – ₹40,000/month + Performance-Based Incentives

About the Role

AR Digital Technology Pvt. Ltd. is a growing digital marketing and technology company specializing in SEO, Google Ads, Meta Ads, Social Media Marketing, Website Development, Branding, Performance Marketing, AI Automation, and Business Growth Solutions.

We are looking for an experienced and results-driven Digital Marketing Manager who can independently plan, build, execute, manage, and optimize complete digital marketing strategies from scratch.

The candidate will manage client campaigns, generate qualified leads, improve marketing performance, coordinate with internal teams, guide junior team members, and work toward agreed business and marketing KPIs.

This is a hands-on management role, not only a team-supervision position.

Key Responsibilities1. Digital Marketing Strategy

- Develop complete digital marketing strategies based on business goals, target audience, budget and KPIs.
- Build campaigns and marketing plans from scratch for new clients/projects.
- Conduct market, competitor and audience research.
- Develop funnels from awareness → traffic → leads → conversions → remarketing.
- Select suitable marketing channels and prepare campaign plans, budgets and timelines.

2. Google Ads & PPC

- Plan, launch, manage and optimize Google Ads campaigns.
- Manage Search, Display, YouTube, Remarketing and Performance Max campaigns where appropriate.
- Conduct keyword research, search-term analysis and negative keyword management.
- Optimize ad copies, bidding, targeting, campaign structure and landing pages.
- Monitor CTR, CPC, CPL, CPA, Conversion Rate, ROAS and ROI.

3. Meta Ads & Paid Social

- Plan, launch, manage and optimize Meta Ads campaigns.
- Manage Lead Generation, Sales, Traffic, Conversion and Remarketing campaigns.
- Develop Custom Audiences, Lookalike Audiences and retargeting strategies.
- Coordinate with designers and video editors for campaign creatives.
- Conduct A/B testing and optimize campaigns based on performance.
- Manage Meta Pixel, Events Manager, CAPI and conversion tracking.

4. SEO & Organic Growth

- Develop and execute On-Page, Technical, Off-Page and Local SEO strategies.
- Conduct keyword research, SEO audits and competitor analysis.
- Improve organic traffic, rankings, visibility and qualified leads.
- Manage content and backlink strategies.
- Monitor Google Search Console and SEO performance.
- Coordinate with developers and content teams for SEO implementation.

5. Social Media Marketing

- Develop social media strategies and content calendars.
- Manage organic and paid social media activities.
- Coordinate with graphic designers,



video editors and content writers.
- Monitor reach, engagement, traffic, audience growth and conversions.
- Develop strategies for social media growth and lead generation.

6. Lead Generation & Conversion

- Develop lead-generation strategies across Google, Meta, SEO and social media.
- Monitor lead quality and conversion performance.
- Work with sales teams to understand lead quality and conversion issues.
- Analyze the customer journey from advertisement/website visit to conversion.
- Improve landing pages, forms, CTAs, offers, remarketing and conversion rates.

7. Analytics & Reporting

- Monitor performance using GA4, Google Search Console, Google Tag Manager, Meta Business Suite and advertising platforms.
- Ensure proper conversion tracking and attribution.
- Track key marketing KPIs and identify performance gaps.
- Prepare weekly/monthly reports.
- Provide actionable insights and recommendations to clients and management.

8. Team & Project Management

- Coordinate with SEO specialists, performance marketers, content writers, designers, video editors, developers and sales teams.
- Assign and monitor marketing tasks and deadlines.
- Review work delivered by junior team members.
- Guide team members on campaign strategy and execution.
- Manage multiple client accounts and projects simultaneously.
- Maintain quality and ensure timely delivery.

9. Client Management

- Communicate directly with clients regarding strategy, campaigns, requirements and performance.
- Convert client objectives into practical marketing plans.
- Conduct campaign review meetings when required.
- Handle client feedback professionally.
- Identify opportunities to improve results and expand marketing activities.

Requirements

- Minimum 3 years of hands-on Digital Marketing experience.
- Strong practical knowledge of:
- SEO
- Google Ads
- Meta Ads
- Performance Marketing
- PPC
- Lead Generation
- Social Media Marketing
- Conversion Optimization
- Digital Analytics
- Strong understanding of CTR, CPC, CPL, CPA, Conversion Rate, ROAS, ROI, CAC, traffic, rankings and lead quality.
- Practical experience with GA4, Google Search Console and Google Tag Manager.
- Ability to independently build and execute campaigns from scratch.
- Strong analytical, problem-solving and decision-making skills.
- Strong communication and client-management skills.
- Ability to manage multiple projects and deadlines.
- Ability to guide and coordinate junior team members.
- Agency/client account experience is preferred.





Preferred Tools & Platforms

Experience with the following is an advantage:

- Google Ads & Meta Ads Manager
- GA4 & Google Tag Manager
- Google Search Console
- SEMrush / Ahrefs
- Google Keyword Planner
- Looker Studio
- WordPress
- Meta Pixel & CAPI
- CRM platforms
- Marketing automation tools
- AI-powered marketing tools

Additional Advantage

Practical experience in:

- Local SEO & Google Business Profile
- CRO / Landing Page Optimization
- E-commerce Marketing
- Email Marketing
- WhatsApp Marketing
- YouTube Marketing
- CRM & Marketing Automation
- AI Marketing & Automation
- Google Ads / Meta Certifications

Key Performance Areas

Performance will be evaluated against agreed business and marketing KPIs, including:

- Qualified lead generation
- Campaign performance and ROAS/ROI
- CPL/CPA management
- Organic traffic and keyword growth
- Website conversion improvement
- Lead quality
- Campaign execution and optimization
- Client satisfaction and retention
- Timely reporting and delivery
- Team coordination and productivity
- Achievement of agreed marketing KPIs

Hands-On Requirement

The candidate must be capable of handling digital marketing activities from strategy to execution.

Business Understanding → Market Research → Competitor Analysis → Strategy → Audience/Keyword Research → Campaign Setup → Tracking → Creative/Content Coordination → Launch → Optimization → Lead Generation → Conversion Optimization → Reporting → Scaling

Candidates with experience limited to only one digital marketing channel or only team supervision, without hands-on execution, may not be suitable for this position.

Salary & Benefits

- ₹20,000 – ₹40,000/month, based on experience, skills and overall capability.
- Performance-based incentives.
- Mobile/communication reimbursement as per company policy.
- Paid leave as per company policy.
- Training and professional development.
- Certification and learning opportunities.
- Career growth based on performance.
- Opportunity to work with multiple industries and client accounts.
- Exposure to AI-powered marketing and automation.

Work Schedule

Monday to Saturday | Day Shift
Work Mode: Work From Office
Location: Hamirpur, Himachal Pradesh

How to Apply

Interested candidates should submit:

- Updated Resume/CV
- Current CTC
- Expected CTC
- Notice Period
- Current Location
- Relevant digital marketing experience
- Portfolio/Case Studies, if available
- Relevant certifications, if applicable
- Details of major campaigns/projects handled

Candidates with strong hands-on experience in SEO, Google Ads, Meta Ads, Performance Marketing, Analytics, Lead Generation and Digital Strategy are encouraged to apply.

Work Location: In person

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person

📌 DIGITAL MARKETING MANAGER (Hamirpur)
🏢 AR Digital Technology
📍 Hamirpur