We are looking for a motivated and result-oriented Digital Marketing Consultant who can convert course enquiries into admissions, explain digital marketing courses to prospective students, and maintain effective communication with clients. The candidate should have good knowledge of digital marketing concepts, strong communication skills, and the ability to achieve sales targets.

Key Responsibilities

Lead Conversion

- Handle incoming course enquiries through calls, WhatsApp, and other communication channels.

- Convert potential leads into course admissions through effective counselling and follow-ups.

- Explain course benefits and career opportunities to prospective students.

- Identify student requirements and recommend suitable digital marketing courses.

- Achieve monthly sales targets and admission conversion goals.

- Maintain accurate records of leads, follow-ups, and conversions.

2. Digital Marketing Course Knowledge

- Have a good understanding of digital marketing concepts, tools, and career opportunities.

- Explain course modules, including SEO, SEM, social media marketing (SMM), Google Ads, content marketing, email marketing, and analytics.

- Communicate course duration, fees, training methods, certifications, and placement assistance accurately.

- Guide students regarding digital marketing career paths and job opportunities.

- Stay updated on digital marketing trends and industry requirements.

3. Client Communication and Counselling

- Communicate professionally with students, parents, and prospective clients.

- Understand client requirements and resolve course-related queries.





- Build trust with leads through clear explanations and effective counselling.

- Conduct follow-up calls and send messages to interested prospects.

- Handle objections related to course fees, duration, and career opportunities.

- Maintain positive relationships with students and clients.

4. Reporting and Coordination

- Update lead details and follow-up status in CRM systems or spreadsheets.

- Prepare daily and monthly sales reports.

- Coordinate with the marketing, admissions, and training teams.

- Collect feedback from students and maintain service quality.

Required Skills

- Good knowledge of digital marketing courses and their career scope.

- Excellent verbal and written communication skills.

- Strong sales, negotiation, and convincing skills.

- Ability to handle telecalling and student counselling.

- Good follow-up, time-management, and interpersonal skills.

- Basic knowledge of MS Excel, Google Sheets, and CRM tools.

- Target-oriented attitude and willingness to learn.

Qualifications

- Any degree or equivalent qualification.

- Prior experience in communicate with client or digital marketing sales is preferred.

- Freshers with positive communication skills and a willingness to learn may also apply.

Key Performance Indicators (KPIs)

- Number of leads contacted.

- Lead-to-admission conversion rate.

- Monthly admission and revenue targets.

- Follow-up completion rate.

- Quality of client communication and student satisfaction.

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Digital Marketing Consultant (Palarivattom)
🏢 STC Technologies
📍 Palarivattom