Experience Required

6+

Location

Mumbai

Role Type

Full Time

Key Responsibilities

High-Intent MQL & Performance Marketing

- Plan and execute high-precision Google Ads (Search, Display, Video) campaigns across India & APAC.
- Lead LinkedIn ABM campaigns targeting CXOs, CTOs, Digital Heads in Retail & eCommerce.
- Expert-level keyword intent mapping and automated bidding (tCPA / tROAS).
- Design and optimize landing pages with: LCP < 2 seconds, zero tracking leaks, and accurate Zoho CRM attribution.
- Own Google Tag Manager (GTM) including server-side tracking.

Search Dominance – AEO, SIO & GEO

- Transition from traditional SEO to Answer Engine Optimization (AEO).
- Ensure brand visibility in AI answer engines like ChatGPT, Claude, and Perplexity.
- Implement advanced schema markups & knowledge graph structuring.
- Manage SEO agency performance (technical audits, backlink quality, on-page health).

Website Ownership & Technical Management (Strapi CMS)

- Full technical ownership of ETP & Ordazzle websites.
- Drive Conversion Rate Optimization (CRO) roadmap using AI heatmaps & behavior tracking.
- Ensure security, mobile responsiveness, and site performance.
- Lead web development vendors with strong technical oversight.
- Build first-party data strategy with high-value gated content.

CRM, Automation & Sales Alignment

- Ensure seamless data flow into Zoho CRM.
- Architect automation workflows ensuring <30-minute speed-to-lead.




- Lead marketing database segmentation & hygiene.
- Design high-converting email nurture journeys in Zoho Marketing Plus.
- Maintain zero-leak marketing-to-sales handoff.

Online Reputation Management (ORM)

- Own B2B review platforms like G2, Capterra & Gartner Peer Insights.
- Maintain 4.5+ rating and strong review pipeline.
- Monitor brand sentiment using AI listening tools.
- Dominate search results for branded keywords via SEO & PR.

Social Media & Thought Leadership

- Own LinkedIn (Primary), Twitter & YouTube roadmap.
- Build thought leadership engine in Unified Commerce.
- Drive “Zero-Click” content strategy.
- Lead employee advocacy programs.
- Repurpose whitepapers into high-engagement social assets.

Ideal Candidate Profile

- 6+ years of progressive experience in Digital Marketing (Minimum 5+ years in B2B SaaS).
- Deep understanding of Retail & eCommerce markets across India & APAC.
- Solid hands-on experience in Google Ads Editor, GTM, SEMrush, LinkedIn Campaign Manager, Zoho CRM, and Strapi CMS.
- AI-native mindset – Uses AI tools daily for technical audits, AEO strategy, content optimization, and performance analytics.
- A “Player-Coach” who can define strategy and execute technically.

Performance Metrics (KPIs)

- Marketing Efficiency Ratio (MER)
- Pipeline Velocity & New ARR Contribution
- High-Intent MQL Growth
- Conversion Rate Optimization
- CRM Attribution Accuracy

📌 Senior Manager - Digital Marketing (Mumbai)
🏢 ETP Group
📍 Mumbai