Cold Email Lead Generation Executive – B2B Prospecting & Email Deliverability

Job Description

We are looking for a detail-oriented Cold Email Lead Generation Executive to build targeted B2B prospect lists, identify decision-makers, verify business email addresses, and run effective cold email campaigns that generate qualified leads.

This role combines B2B lead generation, data extraction, email research, list enrichment, cold email campaign management, and email deliverability. You will use prospecting platforms, verification tools, automation, and AI-powered workflows to reach relevant businesses and start meaningful sales conversations.

The goal is to generate quality business opportunities through accurate data, personalized outreach, strong inbox placement, and continuous campaign optimization—not simply to send a high volume of emails.

What You’ll Do1. B2B Data Extraction & Prospect Research

- Extract business information from Google Maps, online directories, company websites, LinkedIn, and other publicly available sources.
- Build targeted prospect lists based on industry, location, business type, company size, and ideal customer profile.
- Identify key decision-makers, including Founders, Business Owners, Directors, CEOs, and Marketing Heads.
- Research company details and enrich existing prospect databases using data enrichment and AI tools.
- Organize prospect information into structured lists for accurate targeting and personalized outreach.

2. Email Finding, Verification & Database Management

- Find business email addresses using email discovery platforms and prospecting tools.
- Verify email addresses before campaigns to reduce invalid contacts and unnecessary bounces.
- Clean, deduplicate, segment, and maintain prospect databases.
- Identify missing information and improve list quality through data enrichment.
- Maintain accurate records of prospects, contact details, campaign status, and lead qualification.

3. Cold Email Campaign Setup & Deliverability

- Set up and manage sending domains, email inboxes, and campaign infrastructure.
- Configure and monitor email authentication protocols, including SPF, DKIM, and DMARC.
- Manage appropriate inbox warm-up practices and monitor sender reputation.
- Follow deliverability best practices to improve the likelihood of emails reaching recipients’ inboxes.
- Monitor inbox placement, bounce rates, spam complaints, and sending performance.




- Identify deliverability issues and take corrective action to maintain campaign health.

4. Cold Email Outreach & Automation

- Create and manage cold email campaigns targeting relevant businesses and decision-makers.
- Write or adapt personalized email copy based on the prospect’s industry, role, business needs, and potential challenges.
- Segment prospect lists and tailor messaging to different audiences.
- Set up automated follow-up sequences with appropriate timing and personalization.
- Use AI writing tools and automation platforms to improve research, personalization, and campaign efficiency.
- Ensure outreach remains relevant, qualified, and aligned with applicable email marketing and privacy requirements.

5. Campaign Monitoring & Optimization

- Track email delivery, bounce rates, replies, positive responses, and qualified leads.
- Test subject lines, email copy, calls to action, audience segments, and targeting approaches.
- Analyze campaign performance and identify opportunities to improve reply rates and lead quality.
- Troubleshoot campaign and deliverability problems promptly.
- Track positive replies and pass qualified prospects to the sales team with relevant context.
- Maintain unsubscribe and suppression lists and ensure opted-out contacts are excluded from future campaigns.
- Prepare regular reports on prospect data quality, campaign performance, deliverability, and lead generation results.

Tools & Platforms

- Google Maps and online business directories
- Apollo.io and LinkedIn Sales Navigator
- Clay, Hunter, Snov.io, and RocketReach
- Lusha and email verification tools
- Instantly, Smartlead, and lemlist
- Google Workspace and Microsoft 365
- CRM and lead management systems
- Excel and Google Sheets
- AI-powered research, writing, and automation tools

Experience

Experience in cold email lead generation, B2B prospecting, email research, data extraction, email marketing, campaign management, or email deliverability is preferred.

Candidates with practical knowledge of prospect list building, email verification,



campaign setup, and outreach optimization are encouraged to apply. Relevant hands-on skills and the ability to learn new tools are important.

Who Can Apply

- Freshers and experienced candidates interested in B2B lead generation and cold email outreach.
- Candidates who can research businesses and identify relevant decision-makers.
- Individuals who understand email finding, verification, list cleaning, and prospect segmentation.
- Candidates interested in cold email campaign setup, automation, and deliverability.
- People who can write clear, professional, and personalized business emails in English.
- Candidates who are comfortable working with spreadsheets, databases, CRM systems, and multiple prospecting tools.
- Individuals who pay close attention to data accuracy, campaign performance, and follow-up processes.
- Candidates willing to learn email authentication, deliverability monitoring, AI-powered research, and campaign optimization.

Skills Required

- B2B lead generation and prospect research
- Business data extraction and list building
- Decision-maker identification
- Email finding, verification, and enrichment
- Database cleaning, deduplication, and segmentation
- Cold email campaign setup and management
- Email deliverability and sender reputation monitoring
- Basic understanding of SPF, DKIM, and DMARC
- Personalized email copy and automated follow-ups
- Campaign analytics and A/B testing
- CRM, Excel, and Google Sheets
- AI tools and marketing automation
- Attention to detail, analytical thinking, and time management
- Awareness of email marketing, unsubscribe management, and privacy practices

Role Objective & Success Metrics

Success in this role is measured by:

- Accurate, verified, and well-targeted prospect lists.
- Healthy email deliverability and controlled bounce rates.
- Relevant, personalized cold email campaigns.
- Positive replies and meaningful conversations with potential clients.
- Qualified leads successfully passed to the sales team.
- Continuous improvement in targeting, campaign performance, and lead quality—not simply the number of emails sent.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Food provided

Ability to commute/relocate:

- Anand Vihar, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Cold Email Lead Generation Executive (Anand Vihar)
🏢 Web5G Technology
📍 Anand Vihar