Senior Performance Marketer

Job Title: Senior Performance Marketer
Industry: Premium Fashion / D2C E-commerce
Target Market: United States (US)
Experience: 8+ Years
Job Type: Full-time

Job Summary

We are looking for an experienced Senior Digital Marketer to lead performance marketing and digital growth for a premium fashion e-commerce brand targeting the US market.

The ideal candidate will have strong hands-on experience in Meta Ads, paid customer acquisition, creative testing, campaign optimisation, and e-commerce analytics. This role requires a commercially minded marketer who understands customer acquisition costs, profitability, lifetime value, and revenue growth.

You will take ownership of paid marketing performance, develop structured testing strategies, collaborate with creative and e-commerce teams, and help build a scalable performance marketing function.

We value proven business results, analytical thinking, and the ability to independently drive growth over certifications alone.

Key Responsibilities

- Own and execute the digital acquisition strategy across Meta Ads and other relevant paid marketing channels.
- Plan, launch, monitor, and optimise campaigns to achieve revenue, ROAS, CAC, and CPA targets.
- Develop a structured testing roadmap for ad creatives, audiences, offers, landing pages, and conversion funnels.
- Collaborate with creative and content teams to develop high-performing ad concepts, messaging, and creative iterations.
- Analyse customer acquisition, conversion rates, average order value (AOV), repeat purchases, and channel performance.
- Use CAC, LTV, gross margin, ROAS, and contribution margin to guide marketing and budget allocation decisions.
- Manage advertising budgets, campaign pacing, forecasting, and performance optimisation.




- Build performance dashboards and provide actionable reports, insights, and recommendations to leadership.
- Research US fashion market trends, competitor strategies, customer behaviour, and seasonal buying patterns.
- Work closely with Shopify, CRM, email/SMS, creative, and content teams to improve the end-to-end customer journey.
- Identify and resolve tracking, attribution, analytics, and funnel performance issues in collaboration with relevant teams.
- Continuously improve landing pages, conversion rates, and the overall shopping experience.
- Gradually build and lead the performance marketing function as the business grows.
- Take ownership of campaign performance and recommend strategies that balance profitable growth with acquisition efficiency.

Required Skills and Qualifications

- 8+ years of experience in digital marketing, performance marketing, or paid customer acquisition.
- Strong hands-on experience managing Meta Ads campaigns.
- Proven experience marketing to customers in the US market.
- Experience in fashion, premium/luxury, D2C, lifestyle, or other e-commerce businesses, Brand Building.
- Strong understanding of CAC, CPA, ROAS, AOV, LTV, conversion rates, gross margins, and contribution economics.
- Experience managing significant paid media budgets and making data-driven budget allocation decisions.
- Strong analytical skills, including campaign reporting, performance forecasting, and business analysis.




- Experience building and evaluating creative testing strategies for paid advertising.
- Good understanding of conversion funnels, landing page optimisation, CRO, and customer journeys.
- Ability to independently manage campaigns, identify growth opportunities, and take responsibility for results.
- Strong communication skills and the ability to coordinate with cross-functional teams.

Preferred Qualifications

- Experience with Shopify and D2C e-commerce businesses.
- Working knowledge of Google Ads, Google Shopping, and Performance Max.
- Familiarity with GA4, Google Tag Manager, and marketing attribution tools.
- Experience with CRM, email marketing, SMS marketing, and customer retention strategies.
- Experience marketing premium or high-AOV products.
- Experience managing agencies, freelancers, or junior marketing team members.
- Strong understanding of US consumer behaviour, shopping seasons, and promotional calendars.

Good to have:
Shopify / D2C experience. Google Ads / Shopping / Performance Max.
GA4, Google Tag Manager and attribution tools. CRM, email/SMS and retention marketing.
Experience with premium or high-AOV products. Experience managing agencies, freelancers or junior marketers.
Strong understanding of US consumer behavior and seasonality.

Positive to have:

- Shopify / D2C experience.
- Google Ads / Shopping / Performance Max.
- GA4, Google Tag Manager and attribution tools.
- CRM, email/SMS and retention marketing.
- Experience with premium or high-AOV products.
- Experience managing agencies, freelancers or junior marketers.
- Strong understanding of US consumer behavior and seasonality.

Pay: ₹1,800,000.00 - ₹2,500,000.00 per year

Benefits:

- Provident Fund

Work Location: In person

📌 Senior Performance Marketing Manager (Zirakpur)
🏢 High Heads Private
📍 Zirakpur