Key Responsibilities

- Strategy & Planning: Develop and execute comprehensive social media and content strategies tailored to D2C growth, focusing on platforms where visual and hobby content thrives (Instagram, Pinterest, YouTube Shorts, and Facebook).
- Content Creation & Aesthetic Direction: Oversee or hands-on create high-engaging visual assets, including aesthetic unboxing videos, step-by-step DIY craft tutorials, ASMR craft styling, and user-generated content (UGC).
- Calendar & Campaign Management: Own the end-to-end content calendar, aligning post schedules with product launches, festive gifting seasons (e.g., Mother’s Day, Diwali, Valentine's), and trending audio/topics.
- Community Building & Engagement: Foster an active community of crafters and hobbyists by promptly responding to comments/DMs, encouraging customer shares, and managing brand advocacy.
- Influencer & Creator Partnerships: Identify, outreach, and collaborate with micro-influencers, DIY hobbyists, and lifestyle creators to build gifting loops and barter/paid campaigns.
- Analytics & Performance Tracking: Monitor key metrics (reach, engagement rate, click-through rates, and follower growth), optimize content performance based on data insights, and report monthly growth metrics.





Who We Are Looking For (Preferences & Perks)

- Women-First Role: This position is exclusively open to passionate, creative women who want to grow in the D2C and creator economy space.
- College Students & Emerging Talents Welcome: College students (pursuing graduation/post-graduation) or enthusiastic women looking to start or switch their careers are strongly encouraged to apply!
- Camera-Confident: Must be completely comfortable, natural, and engaging speaking in front of the camera for Reels and short-form videos.
- Active Personal Brand / Social Reach: Having your own active personal Instagram account with a fairly good, organic reach and an eye for aesthetics gives you first preference!
- Craft & Aesthetic Passion: A genuine love for DIY crafts, home decor, and visual storytelling is a huge plus.

Send your CV along with a link to your personal Instagram handle and a short 30-second video introduction (or a reel you've made recently) to [email protected].

Pay: ₹10,000.00 - ₹15,000.00 per month

Benefits:

- Adaptable schedule
- Work from home

Work Location: Hybrid remote in Basai, Gurugram, Haryana

📌 Social Media Manager & Strategist (Basai Village)
🏢 afzaai
📍 Basai Village