JOB DESCRIPTION – SALES MANAGER (REAL ESTATE)

Department: Sales
Designation: Sales Manager
Reporting To: AGM / General Manager / Director
Location: Pune
Industry: Real Estate / Property Development

1. Job Purpose

To lead and manage the sales team, achieve project-wise sales targets, generate quality leads, convert prospects into bookings, and drive revenue growth while ensuring an excellent customer experience.

2. Key Roles & Responsibilities

A. Sales Planning & Target Achievement

- Develop and execute sales strategies to achieve monthly, quarterly, and annual targets.
- Prepare project-wise sales plans, forecasts, and revenue projections.
- Monitor individual and team performance against assigned targets.
- Identify opportunities to improve booking conversions and overall sales performance.

B. Team Management & Leadership

- Lead, motivate, and manage the sales team to achieve business objectives.
- Allocate leads and monitor follow-ups, site visits, negotiations, and closures.
- Conduct regular sales review meetings and provide performance feedback.
- Coordinate with HR and management regarding team requirements and performance.

C. Lead Generation & Conversion

- Ensure effective utilisation of leads generated through digital marketing, channel partners, references, and other sources.
- Monitor lead response time, follow-up quality, site visits, and booking conversions.
- Handle high-value clients, negotiations, and critical sales closures.
- Develop strategies to improve lead-to-visit and visit-to-booking conversion ratios.

D. Customer Relationship Management

- Ensure timely follow-ups and professional communication with prospective customers.




- Resolve customer queries and coordinate with CRM for a smooth booking experience.
- Maintain customer satisfaction throughout the sales and booking process.
- Ensure accurate and timely updates of leads, site visits, and bookings in the CRM system.

E. Channel Partner Management

- Develop and maintain relationships with channel partners and property consultants.
- Identify current channel partners and drive business through the channel partner network.
- Monitor channel partner performance, bookings, and commission-related coordination.

F. Market & Competitor Analysis

- Monitor competitor projects, pricing, offers, market trends, and customer preferences.
- Recommend pricing strategies, promotional schemes, and sales initiatives to management.
- Provide market feedback to improve project positioning and sales performance.

3. Qualifications & Experience

- Graduate in any discipline; an MBA in Sales or Marketing is preferred.
- 5–8 years of relevant experience in real estate sales, preferably with a reputed developer.
- At least 2–3 years of experience managing a sales team.
- Strong understanding of residential and/or commercial real estate sales.
- Experience in client negotiations, channel partner management, and target achievement.

4. Required Skills & Competencies

- Strong leadership and team management skills.
- Excellent communication, negotiation, and closing abilities.
- Target-oriented approach with commercial awareness.
- Good analytical, reporting, and problem-solving skills.
- Customer relationship management and team motivation.
- Proficiency in CRM systems, Excel, and sales reporting.

Pay: ₹45,000.00 - ₹75,000.00 per month

Work Location: In person

📌 Sales Manager (Pune)
🏢 Eka Buildcon
📍 Pune