Experience: 3–4 Years | Industry: E-commerce

Key Responsibilities

1. Marketing & Campaign Management

· Plan and execute marketing campaigns to increase website traffic, customer engagement, and online sales.

· Prepare monthly marketing calendars for promotions, product launches, and seasonal campaigns.

· Monitor campaign performance and implement improvements to achieve business targets.

2. E-commerce Website Management

· Manage website banners, landing pages, promotional offers, and campaign updates.

· Coordinate with internal teams to ensure product visibility and smooth execution of promotions.

· Identify opportunities to improve website conversions and customer experience.

3. Digital Marketing & Paid Advertising

· Plan and optimize campaigns across Google Ads, Meta Ads, and other relevant platforms.

· Monitor advertising budgets, conversions, customer acquisition costs, and ROAS.

· Coordinate with creative teams for ad creatives and promotional content.

4. SEO & Organic Growth

· Implement SEO activities, keyword research, and competitor analysis.

· Optimize product pages, category pages, and website content.





· Track organic traffic and keyword performance using Google Analytics 4 and Google Search Console.

5. Branding & Promotions

· Execute branding initiatives, promotional offers, discount campaigns, and seasonal sales.

· Ensure consistent brand communication across digital channels.

· Coordinate with design and content teams for marketing creatives and banners.

6. Customer Engagement & Reporting

· Execute customer engagement and remarketing campaigns through email, SMS, and WhatsApp.

· Analyze website traffic, sales, campaign performance, and marketing expenditure.

· Prepare performance reports and recommend improvements based on data.

Required Qualifications & Experience

· 3–4 years of experience in marketing, preferably in an e-commerce company.

· Hands-on knowledge of digital marketing, Google Ads, SEO, branding, and campaign management.

· Experience with Google Analytics 4, Google Search Console, and e-commerce website platforms.

· Robust analytical, communication, coordination, and campaign management skills.

· Proficiency in MS Excel or Google Sheets.

Pay: ₹400,000.00 - ₹600,000.00 per year

Work Location: In person

📌 Senior Executive - Marketing (Gurugram)
🏢 Inspirigence Talent Solutions
📍 Gurugram