Indeed Job Title

WhatsApp Marketing Specialist – Business API & Campaign Automation

We are looking for a results-driven WhatsApp Marketing Specialist who can plan, execute, and optimize WhatsApp marketing campaigns using the official WhatsApp Business Platform/API.

The role involves building permission-based contact lists, creating approved marketing templates, setting up automated conversations, and converting WhatsApp engagement into qualified leads and sales. The ideal candidate understands campaign performance, customer consent, and WhatsApp messaging policies.

The focus is on sustainable campaign performance, lead generation, and customer engagement—not sending bulk messages indiscriminately.

What You’ll Do

1. WhatsApp Campaign Management

- Plan and execute WhatsApp broadcast campaigns for opted-in contacts using the official WhatsApp Business API.
- Schedule campaigns based on audience segments, customer interests, and buying stages.
- Personalize messages, offers, calls to action, buttons, and media to improve engagement.
- Manage campaign frequency and follow-up communication while respecting customer preferences and messaging rules.

2. Opt-In List Building & Audience Segmentation

- Grow permission-based contact lists through landing pages, website forms, QR codes, and Click-to-WhatsApp ads.
- Organize contacts by interests, location, engagement, and purchase intent.
- Maintain accurate contact records and ensure consent and opt-out preferences are recorded.
- Avoid purchased, scraped, or otherwise unauthorized contact lists.

3. Template Creation & Approval

- Write engaging WhatsApp marketing templates that comply with platform requirements.
- Submit templates for approval and manage revisions when required.
- Use explicit offers, relevant images, interactive buttons, and compelling calls to action.




- Test different message formats and campaign approaches to improve engagement and conversions.

4. Chatbot & Workflow Automation

- Build chatbot, WhatsApp Flows, and automated reply sequences for enquiries, lead capture, and follow-ups.
- Set up automated responses for frequently asked questions and common customer requests.
- Create workflows that route qualified leads to the sales team.
- Test automation journeys to ensure smooth conversations and timely responses.

5. Account Quality & Policy Compliance

- Monitor WhatsApp phone-number quality ratings, blocks, opt-outs, and customer feedback.
- Follow official WhatsApp Business Platform policies, template rules, and messaging requirements.
- Maintain appropriate messaging frequency and promptly address signs of declining campaign quality.
- Use official API providers and approved integrations rather than unofficial bulk-sending tools.

6. Performance Tracking & Lead Management

- Track delivery, read rates where available, replies, conversions, and qualified leads.
- Test campaign timing, copy, audience segments, and calls to action.
- Maintain campaign reports and update CRM records.
- Coordinate with the sales team to ensure qualified enquiries receive timely follow-up.

Tools & Platforms

WhatsApp Business Platform/API, AiSensy, Interakt, WATI, Gupshup, Meta Business Suite, WhatsApp chatbots and Flows, Click-to-WhatsApp Ads, CRM platforms, Google Sheets, Canva, and AI writing tools.

Experience





Experience in WhatsApp marketing, WhatsApp Business API campaign management, chatbot automation, or messaging-based lead generation is preferred. Practical experience with an official WhatsApp API provider, template approvals, audience segmentation, and campaign reporting is an advantage.

Who Can Apply

- Candidates experienced in WhatsApp marketing and campaign execution.
- Professionals familiar with WhatsApp Business API providers and chatbot platforms.
- Candidates with experience in lead generation, CRM workflows, or marketing automation.
- Individuals who can combine campaign creativity with data analysis and policy compliance.

Skills

- WhatsApp Business API campaign setup and management.
- Opt-in contact list growth and audience segmentation.
- Marketing template writing and approval processes.
- Chatbot, auto-reply, and WhatsApp Flows automation.
- Click-to-WhatsApp campaign understanding.
- Campaign analytics, testing, and conversion tracking.
- CRM and Google Sheets proficiency.
- Understanding of WhatsApp messaging policies, consent, and opt-out management.
- Strong communication, troubleshooting, and analytical skills.

Not for You If

- You rely on unofficial bulk-sender software, browser extensions, or unauthorized bulk WhatsApp panels.
- You send marketing messages to purchased, scraped, or non-consenting contact lists.
- You treat changing phone numbers as a solution to account restrictions instead of fixing the underlying compliance or messaging issues.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:

- Anand Vihar, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 WhatsApp Marketing Specialist (Business API) (Anand Vihar)
🏢 Digital Marketing Doctor
📍 Anand Vihar