Indeed Job Title

Conversion UX Strategist

Job Description

We are looking for a strategic and detail-oriented Conversion UX Strategist who can understand a client’s business, target audience, product or service, and campaign objectives to plan high-converting landing pages.

This role focuses on research, conversion strategy, content planning, information hierarchy, user journey mapping, and client communication. You will independently develop a complete landing-page strategy and present it to the client for approval before the design process begins.

This is not a website design or development role. We need someone who can think strategically, make decisions without relying on ready-made templates, write clear recommendations, and explain how each page element supports the client’s conversion goals.

What You’ll Do

1. Business and Audience Research

- Research the client’s business, products or services, target audience, competitors, and campaign objectives.
- Understand customer intent, pain points, motivations, objections, and factors influencing purchasing decisions.
- Identify the primary conversion goal, such as generating enquiries, booking consultations, requesting quotes, or driving purchases.
- Review available business information and marketing materials to identify opportunities to improve conversion potential.

2. Landing Page Journey and Conversion Planning

- Plan the complete landing-page journey, from the first screen visitors see to the final call to action.
- Decide the section structure, content flow, messaging sequence, and information hierarchy independently.
- Determine what visitors need to understand at each stage before taking the desired action.
- Plan clear calls to action (CTAs) and decide where and how they should appear throughout the page.
- Identify the trust signals, proof points, testimonials, case studies, and credibility elements needed to build confidence.
- Ensure every section has a clear purpose and contributes to the overall conversion goal.

3. Content Strategy and Information Requirements

- Define the content and information required for every landing-page section instead of waiting for the client to provide a complete content outline.




- Develop messaging directions that communicate the client’s value proposition clearly and persuasively.
- Identify missing business information, unclear offers, weak value propositions, and unanswered customer questions.
- Prepare specific questions to collect the information needed from the client.
- Recommend how product or service benefits, differentiators, objections, and supporting evidence should be presented.

4. Strategy Documentation and Client Approval

- Prepare a explicit, structured Google Doc outlining the complete landing-page strategy before any design work begins.
- Document the client’s business context, campaign objective, and primary conversion goal.
- Define the product or service being promoted and the intended target audience.
- Explain customer intent, key pain points, and objections the page must address.
- Present the recommended page journey with a section-by-section structure.
- Describe the purpose, content requirements, and information hierarchy of each section.
- Outline the messaging direction, CTA strategy, and trust-building elements.
- List missing information and questions that require clarification from the client.
- Explain the reasoning behind each recommendation using conversion principles and the client’s business objectives.
- Present the strategy professionally, incorporate relevant feedback, and obtain client approval before moving forward.

5. Strategy Implementation and Collaboration

- Ensure the approved strategy provides clear direction for the landing-page creation process.
- Coordinate the handover of the approved page plan for implementation using AI-powered design tools.
- Review the resulting page against the approved strategy to ensure the intended content flow, messaging, and conversion logic are maintained.




- Refine recommendations when business requirements or campaign objectives change.

Who Can Apply

- Candidates with experience or strong aptitude in conversion strategy, UX research, landing-page planning, content strategy, or digital marketing.
- Individuals who can independently analyze a business and determine what a landing page needs to communicate.
- Candidates who can structure information logically and guide visitors toward a specific action.
- Applicants with strong research, writing, analytical thinking, and client presentation skills.
- Individuals who can make strategic decisions without depending on predefined layouts, templates, or section lists.
- Candidates comfortable preparing structured strategy documents in Google Docs and explaining recommendations to clients.

Required Skills

- Strong analytical thinking and business research skills.
- Understanding of landing-page conversion principles and customer journeys.
- Ability to identify target audiences, customer intent, pain points, and objections.
- Knowledge of content structuring, information hierarchy, value propositions, and CTA strategy.
- Ability to identify trust signals and credibility elements that support conversion.
- Clear, persuasive writing and structured documentation skills.
- Strong problem-solving and independent decision-making abilities.
- Ability to ask relevant client questions and identify missing information.
- Confidence in presenting, explaining, and justifying strategic recommendations.
- Familiarity with Google Docs and AI-powered design tools.

Important: This role prioritizes strategic thinking, conversion planning, and content structure over visual design or website development skills. The successful candidate must be able to independently create a complete, logically reasoned landing-page strategy that is ready for client review and approval.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Conversion UX Strategist (Ghaziabad)
🏢 Digital Marketing Doctor
📍 Ghaziabad