Organisation: PMKK Budgam

Department: Skill Development / Candidate Mobilisation

Employment Type: Full-time, In office

Salary: ₹10,000–₹12,000 per month, depending on skills

About the role

PMKK Budgam is looking for a proactive Digital Lead Generation & Mobilisation Executive to promote skill-development programmes among local youth and parents, generate genuine candidate enquiries, and support admissions.

Key responsibilities

1. Run candidate-mobilisation campaigns through Facebook, Instagram, WhatsApp Business and other relevant digital channels.

2. Create and publish short promotional videos, reels, posters and course-related content using Canva and mobile video-editing tools.

3. Learn and manage basic Facebook and Instagram lead-generation campaigns through Meta Ads Manager.

4. Target relevant audiences in Budgam and surrounding areas, subject to campaign targeting availability.

5. Generate enquiries for different skill programmes.

6. Maintain an Excel-based lead register containing candidate name, phone number, location, course interest, enquiry source, follow-up status and admission outcome.

7. Coordinate with the counsellor to ensure timely calling and follow-up of every genuine enquiry.

8. Monitor lead quality, counselling conversions, centre visits and admissions.

9.



Share a daily activity report and weekly performance report with the Centre Manager / Project Manager.

10. Ensure that course details, eligibility, placement support and employment claims are accurate.

Eligibility

- Graduate or undergraduate with demonstrable digital marketing skills.

- Basic knowledge of Facebook, Instagram, WhatsApp Business and Canva.

- Familiarity with Excel or Google Sheets.

- Good communication skills in Kashmiri and/or Urdu, with Hindi; basic English is desirable.

- Willingness to work from the centre and meet measurable mobilisation targets.

- Freshers may apply if they can demonstrate practical ability.

Preferred skills

- Experience generating leads for educational institutions, coaching centres, training institutes or local businesses.

- Basic Meta Ads Manager knowledge.

- Ability to shoot and edit short promotional videos.

- Strong follow-up, organisation and reporting skills.

Performance expectations

Performance will be evaluated on genuine leads, contactability, counselling appointments, centre visits, admissions and cost per admission—not merely social media followers or views.

Pay: ₹10,000.00 - ₹12,000.00 per month

Work Location: In person

📌 Digital Lead Generation & Mobilisation Executive (District Hospital Budgam)
🏢 Thazar Services
📍 District Hospital Budgam