- Manage and maintain the Customer Relationship Management (CRM) system
- Develop and execute customer engagement strategies
- Handle customer queries, complaints, and feedback efficiently
- Analyze customer data to improve retention and loyalty
- Coordinate with marketing and sales teams for campaigns and promotions
- Monitor customer lifecycle (lead → conversion → retention)
- Generate reports on customer behavior, sales trends, and campaign performance
- Ensure timely follow-ups with leads and existing customers
- Improve customer satisfaction and brand loyalty