Social Media Lead Generation Executive – B2B Outreach & Prospect Research

Job Description

We are looking for a proactive Social Media Lead Generation Executive who can identify business owners looking for digital marketing services, start meaningful conversations, and generate qualified B2B leads through social media and online communities.

You will use social platforms, business groups, requirement posts, and online research to find potential clients for our agency. The focus is on relevant prospects, genuine conversations, and qualified leads—not simply the number of messages sent.

If you enjoy researching businesses, spotting sales opportunities, communicating with decision-makers, and turning online interactions into business opportunities, this role is for you.

What You’ll Do1. Social Media Outreach & Prospecting

- Identify business owners and decision-makers on LinkedIn, Instagram, and Facebook who match our target customer profile.
- Send personalized outreach messages based on each prospect’s business, online presence, and potential marketing needs.
- Engage with relevant prospects’ posts before reaching out to build familiarity and start more natural conversations.
- Share short, personalized observations or mini-audits highlighting opportunities to improve a prospect’s social media presence, advertising, or digital marketing.
- Build relationships with potential clients through consistent, relevant, and professional communication.

2. Find Active Business Requirements

- Search LinkedIn, Facebook groups, X, Reddit, and other online communities for people actively looking for digital marketing agencies or services.
- Identify posts such as “looking for a digital marketing agency,” “need help with Google Ads,” or “looking for a social media manager.”
- Set up saved searches, keyword alerts, and social listening tools to discover new business requirements quickly.
- Identify companies hiring for marketing roles and assess whether our agency’s services could be a suitable alternative.
- Find business owners expressing dissatisfaction with their current agency, advertising performance, or marketing results, and offer relevant assistance.
- Monitor new business launches, store openings,



funding announcements, and rebranding activity to identify timely outreach opportunities.

3. Online Communities & Inbound Lead Generation

- Answer relevant marketing questions in Facebook groups, LinkedIn communities, Reddit, and Quora with useful, non-spammy responses.
- Participate in local business and industry communities to build credibility and relationships with business owners.
- Share short marketing tips, case studies, insights, and results on LinkedIn to attract potential clients and inbound enquiries.
- Build a professional online presence that encourages prospects to engage with our agency.

4. Referral Partnerships & Lead Management

- Identify and connect with complementary service providers, including web developers, graphic designers, consultants, and other professionals who may refer potential clients.
- Develop referral relationships that can generate relevant business opportunities.
- Record prospect details, conversations, follow-ups, and lead status in the CRM or Google Sheets.
- Follow up with prospects at the appropriate time and maintain accurate lead records.
- Qualify potential clients based on their business needs, service requirements, and interest before passing them to the sales team.
- Prepare weekly reports on lead quality, qualified conversations, follow-ups, and the performance of different platforms and outreach methods.

Tools & Platforms

- LinkedIn and LinkedIn Sales Navigator
- Instagram and Facebook
- Facebook Groups and LinkedIn Groups
- X (Twitter), Reddit, and Quora
- Keyword alerts and social listening tools
- CRM and lead-tracking systems
- Google Sheets
- Canva
- AI writing and research tools

Experience

Experience in social media lead generation, B2B prospecting, sales outreach, business development, appointment setting, community management, or digital marketing is preferred.





Candidates who can demonstrate strong research skills, personalized communication, and the ability to identify genuine business opportunities are encouraged to apply.

Who Can Apply

- Freshers and experienced candidates with an interest in B2B lead generation and social media research.
- Candidates who understand how to find and connect with business owners and decision-makers online.
- Individuals who can write clear, personalized, professional messages in English.
- Candidates who can identify genuine service requirements instead of relying on bulk messaging.
- People who are comfortable engaging in online communities and building professional relationships.
- Candidates who are organized, consistent with follow-ups, and comfortable maintaining lead records in a CRM or Google Sheets.
- Individuals willing to learn current research methods, social listening tools, and AI-powered prospecting workflows.

Skills Required

- Social media lead generation and B2B prospecting
- LinkedIn research and outreach
- Business owner and decision-maker identification
- Requirement hunting and intent-based prospect research
- Personalized messaging and professional communication
- Online community engagement
- Lead qualification and follow-up management
- Referral partnership development
- CRM and Google Sheets management
- Basic understanding of digital marketing services
- Research, attention to detail, and time management
- Ability to use AI tools for research and outreach personalization

What Success Looks Like

- Consistently identifying relevant business owners and active service requirements.
- Starting genuine conversations with prospects who match our target profile.
- Generating qualified leads and relevant sales opportunities.
- Maintaining organized prospect records and timely follow-ups.
- Identifying which platforms and outreach methods produce the best-quality leads.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Food provided

Ability to commute/relocate:

- Anand Vihar, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Social Media Lead Generation Executive (Anand Vihar)
🏢 Web5G Technology
📍 Anand Vihar