Job Description

Graphic Designer & Content Strategist

Department: Marketing / Brand & Communications
Employment Type: Full-Time
Location: Mehrauli Gurugram Road, Delhi - 110030
Reports To: Founder and CEO

About the Role

We are looking for a creative, strategic, and execution-oriented Graphic Designer & Content Strategist who will be responsible for shaping and maintaining the company's visual identity and brand image across digital and print platforms.

The role combines graphic design, content creation, brand communication, social media, and event communication. The ideal candidate should be able to translate business objectives and brand values into compelling visual and written communication, while also taking ownership of the content calendar, campaign planning, and execution.

This is a hands-on role for someone who can move seamlessly from concept → content → design → execution → performance review.

Key Responsibilities

1. Brand Identity & Visual Communication

- Own and maintain the company's visual identity across all communication touchpoints.
- Ensure consistency in the use of brand guidelines, typography, colour palette, imagery, tone, and design language.
- Develop creative concepts and visual communication for both digital and offline/print requirements.
- Design marketing and communication collateral including brochures, presentations, flyers, standees, posters, banners, invitations, certificates, merchandise, stationery, and other branded assets.
- Collaborate with internal teams to understand communication requirements and convert briefs into effective creative solutions.
- Build and maintain a library of reusable brand templates and creative assets.

2. Digital Content & Social Media

- Develop engaging visual and written content for the company's digital platforms.
- Create social media posts, carousels, reels/short-form video concepts, stories, banners, infographics, announcements, and campaign creatives.
- Develop content themes and creative formats aligned with the company's brand positioning and objectives.
- Adapt content appropriately for different platforms and audiences.
- Work closely with relevant stakeholders to gather information, insights, photographs, and updates required for content creation.
- Ensure timely publishing and consistency of brand voice across digital channels.

3. Content Strategy & Calendar Planning

- Develop and manage a monthly/quarterly content calendar covering social media, campaigns, internal communication, events, festivals, important dates, product/service communication, and brand initiatives.
- Identify relevant themes, occasions, trends, and opportunities for proactive brand communication.
- Plan content in advance and coordinate with stakeholders to ensure timely approvals and execution.
- Balance planned content with real-time/event-driven communication.
- Track content performance and use insights to improve future content and campaigns.

4. Events & Campaign Communication

- Take ownership of the creative and communication requirements for company events, activations, conferences, exhibitions, launches, celebrations, and internal initiatives.
- Plan the communication journey for events — from pre-event promotion and invitations to on-ground branding and post-event communication.
- Develop event-specific creative assets such as invitations, emailers, social media creatives, digital screens, stage backdrops, standees, signage,



brochures, badges, certificates, and other collateral.
- Coordinate with internal teams, vendors, printers, photographers, videographers, and event partners wherever required.
- Ensure that every event reflects a consistent and professional brand identity.

5. Content Creation

- Write and/or develop content for social media, campaigns, websites, presentations, newsletters, event communication, internal communication, and other brand requirements.
- Develop creative copy, captions, headlines, taglines, campaign messages, and communication themes.
- Translate complex information into simple, engaging, and visually compelling communication.
- Proofread and ensure accuracy, consistency, and appropriate tone of all brand communication.

6. Campaign & Marketing Support

- Support the marketing team in developing integrated campaigns across digital and offline channels.
- Convert campaign objectives into creative concepts and communication assets.
- Participate in brainstorming sessions and contribute fresh ideas for brand visibility and engagement.
- Work with external agencies or freelancers when required and ensure deliverables meet the company's brand standards.
- Manage multiple projects simultaneously while maintaining quality and deadlines.

7. Photography, Video & Visual Content

- Coordinate basic photography and videography requirements for events, campaigns, products, and company activities.
- Develop concepts/storyboards for short-form videos, reels, interviews, event highlights, and other visual content.
- Coordinate with photographers, videographers, editors, and external creative partners where required.
- Ensure appropriate selection and usage of images and visual assets in line with the brand identity.

8. Brand Governance

- Act as a key custodian of the company's brand identity.
- Review creative communication produced by internal teams or external partners for adherence to brand standards.
- Develop and update brand templates, guidelines, and visual assets as required.
- Ensure consistency of brand presentation across websites, social media, presentations, print materials, events, and internal communications.

Key Deliverables

The person in this role will be responsible for delivering:

- Monthly/quarterly content calendars
- Social media and digital content
- Brand campaigns and creative concepts
- Digital and print marketing collateral
- Event communication and branding assets
- Presentations and corporate communication material
- Internal communication creatives
- Campaign copy, captions, headlines, and other content
- Brand templates and creative asset libraries
- Post-event communication and content
- Performance/engagement insights for digital content

Required Skills & Competencies

- Strong graphic design and visual communication skills.
- Good understanding of branding, marketing communication, and content strategy.
- Strong command of design tools such as Adobe Creative Suite, Canva, Figma, or equivalent tools.
- Good copywriting and editing skills.




- Understanding of social media platforms and digital content formats.
- Ability to conceptualise campaigns rather than only execute design briefs.
- Strong understanding of typography, layouts, colour, imagery, and visual hierarchy.
- Good photography/video content sensibility is an advantage.
- Strong project management and organisational skills.
- Ability to manage multiple priorities and deadlines.
- Strong communication and stakeholder-management skills.
- High attention to detail and commitment to brand consistency.
- Ability to work independently while collaborating effectively with cross-functional teams.

Experience & Qualifications

- Bachelor's degree/diploma in Graphic Design, Visual Communication, Advertising, Marketing, Mass Communication, or a related field.
- 1–3 years of relevant experience in graphic design, branding, content, digital marketing, or creative communications.
- Prior experience managing brand communication across both digital and print media will be preferred.
- Experience in event branding and communication will be an added advantage.
- Candidates should have a strong portfolio demonstrating both creative design and content/communication work.

What We Are Looking For

The ideal candidate is someone who:

- Thinks like a brand custodian, not just a graphic designer.
- Can take an idea from concept to final execution.
- Has a strong eye for aesthetics while understanding business objectives.
- Is comfortable writing content as well as designing it.
- Can independently plan and manage a content calendar.
- Enjoys working on events and fast-paced campaigns.
- Is proactive in identifying opportunities for brand communication.
- Can balance creativity with deadlines, budgets, and practical execution.
- Takes ownership and is comfortable coordinating with multiple stakeholders.

Success in This Role

Success in this role will be measured by the candidate's ability to build a consistent, professional, engaging, and recognisable brand presence across the company's digital, print, event, and internal communication channels, while ensuring that planned content and campaigns are executed on time and to a high creative standard.

SALARY 40-45K / PM

The monthly package and advantages will be discussed in person and based on the previous experience and matching the criteria

WHO WE ARE?

www.confidentialcouture.com

Confidential Couture - We are an emerging and fast-growing international brand and the pioneers in online pre-owned luxury in India. The Confidential Couture is the leading online market place for Pre-loved luxury and fashion products in the India, with our HQ based in Delhi. Confidential Couture was established in June 2014 by our founder Anvita Mehra with one single aim in mind to make "Luxury accessible to the Masses!" by creating an ultimate destination for buying and selling of pre-owned luxury. After leading in E-commerce business, we are the first one in pre-loved luxury sector to mark presence with retail store.

Our people and values have built our success and made us who we are as a fast growing up company because we think collective: we work with style, with entrepreneurial spirit and with passion.

Job Type: Full-time

Pay: ₹30,000.00 - ₹45,000.00 per month

Experience:

- Content strategy: 1 year (Required)
- Graphic design: 1 year (Required)

Location:

- Delhi, Delhi (Required)

Work Location: In person

📌 Graphic Designer and Content Strategist (Delhi)
🏢 CE ENTERPRISES
📍 Delhi