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Job Overview

Business Analytics Group Manager – Consumer Cards & Customer Analytics

Experience: 14–18 Years
Industry: Banking / Financial Services
Location: India

Job Summary

We are seeking an experienced Business Analytics Group Manager to lead analytics strategy, customer insights, and business performance initiatives for partnership Cards business. This role requires a solid leader with expertise in Business Analytics, Product Analytics, Customer Behavior Analytics, Marketing Analytics, and Revenue Management within the Banking and Financial Services domain. The successful candidate will drive data-driven decision-making, develop innovative analytical solutions, lead high-performing teams, and partner with senior stakeholders to deliver measurable business outcomes across consumer and commercial Credit Card, Co-brand, and Private Label portfolios.

This leader will be accountable for translating advanced analytics into actionable business strategies that deliver substantial revenue growth through compelling leadership while fostering a culture of innovation, collaboration, and operational excellence across the organization

Key Responsibilities

Strategic Business Analytics

- Develop and implement analytical frameworks to solve complex business challenges.
- Generate actionable insights through advanced analysis of customer behavior, portfolio performance, and market trends.
- Drive strategic recommendations to improve business performance, customer engagement,



and revenue growth.
- Translate analytical findings into impactful business stories for senior leadership.

Customer & Product Analytics

- Lead analytics initiatives across Credit Cards, Co-brand, and Private Label products.
- Analyze customer acquisition, engagement, spending behavior, retention, and profitability.
- Provide data-driven recommendations to optimize customer lifecycle management.
- Partner with Product and Marketing teams to improve campaign effectiveness and portfolio growth.

Marketing & Revenue Analytics

- Drive Marketing Analytics initiatives to evaluate campaign performance and customer response.
- Identify opportunities for revenue growth and portfolio optimization.
- Develop customer segmentation and targeting strategies using analytical insights.
- Measure performance of acquisition, activation, and retention programs.

Leadership & Team Development

- Lead and mentor a team of analytics professionals.
- Establish best practices for analytical methodologies, reporting, and quality control.
- Build a culture of innovation, collaboration, and continuous learning.
- Manage hiring, coaching, performance management, and succession planning.

Innovation & Advanced Analytics

- Promote the use of Artificial Intelligence and advanced analytical techniques to transform business decision-making.
- Drive adoption of new tools, technologies,



and analytical methodologies.
- Identify automation opportunities and improve analytical efficiency.

Stakeholder Management

- Partner with senior business leaders and cross-functional teams to drive common business goals.
- Serve as a trusted advisor by providing data-driven recommendations and strategic guidance.
- Influence key decisions through compelling storytelling and executive presentations.

Risk & Governance

- Assess and manage business risks associated with analytical recommendations.
- Ensure compliance with regulatory requirements, internal policies, and governance standards.
- Maintain robust controls and transparency across analytical processes.

Required Qualifications

- 14+ years of experience in Business Analytics, Data Analytics, Customer Analytics, Product Analytics, or Marketing Analytics.
- Strong experience within Banking, Credit Cards, Consumer Lending, Payments, or Financial Services.
- Proven track record of leading large analytics teams and influencing senior stakeholders.
- Experience delivering strategic insights that drive business growth and customer outcomes.

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Job Family Group:

Decision Management

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Job Family:

Business Analysis

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Time Type:

Full time

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

📌 Business Analytics Grp Manager SVP (Bengaluru)
🏢 Citi
📍 Bengaluru