Job Title: SEO Product Specialist

Department: Digital Marketing / Product
Experience: 1–3 years (adjustable)
Employment Type: Full-time

Job Summary

We are looking for an SEO Product Specialist to improve the organic visibility, search rankings, and performance of our website and digital products. The ideal candidate will combine SEO expertise, keyword research, data analysis, and product optimization to drive organic traffic, improve user experience, and increase conversions.

Key Responsibilities

- Conduct keyword research and identify organic growth opportunities.
- Optimize product pages, landing pages, category pages, titles, meta descriptions, headings, and URLs.
- Develop and implement on-page, off-page, and technical SEO strategies.
- Collaborate with product managers, developers, content writers, and designers to improve website SEO.
- Perform technical SEO audits, including crawling, indexing, site speed, mobile usability, and structured data.
- Optimize product descriptions and website content based on search intent.
- Monitor organic traffic, keyword rankings, click-through rates, and conversions.
- Use Google Search Console, Google Analytics 4, and SEO tools such as Ahrefs, Semrush, or Screaming Frog.
- Identify and resolve SEO issues affecting website performance.




- Analyze competitors and industry trends to identify opportunities.
- Prepare regular SEO performance reports and recommend improvements.
- Support SEO requirements for new product launches, website updates, and migrations.

Required Skills and Qualifications

- Bachelor's degree in Marketing, Business, Computer Science, or a related field (preferred).
- Experience in SEO, digital marketing, e-commerce, or website optimization.
- Robust understanding of keyword research, search intent, and ranking factors.
- Knowledge of technical SEO, on-page SEO, and link-building strategies.
- Familiarity with Google Analytics 4 and Google Search Console.
- Understanding of website structure, HTML, and basic CSS is an advantage.
- Strong analytical, communication, and problem-solving skills.
- Ability to work with cross-functional teams and manage multiple priorities.

Key Performance Indicators (KPIs)

- Growth in organic traffic.
- Improvement in keyword rankings and search visibility.
- Increase in organic click-through rate.
- Growth in organic leads, sales, or conversions.
- Improvement in technical SEO health.
- Better indexing and performance of important product pages.

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Sr. SEO Executive (Ambattur)
🏢 Praba's VCARE health clinic
📍 Ambattur