Senior Manager – Sales & Marketing

Department: Sales & Marketing

Job Type: Full-Time / Permanent

Office Timing: 9:30 AM to 6:30 PM

Industry: Bright Steel / Steel Manufacturing & Trading

Job Purpose

To lead the Sales & Marketing Department, increase sales and profitability, develop new customers, maintain existing customer relationships, and achieve the company's business growth targets.

Roles and Responsibilities

- Sales Target: Prepare monthly and yearly sales plans and achieve the assigned targets.
- New Customers: Identify new customers, dealers, distributors, and business opportunities.
- Customer Relationship: Maintain good relationships with existing customers and improve customer satisfaction.
- Marketing Strategy: Develop effective marketing plans to increase company sales and market presence.
- Team Management: Guide, monitor, and motivate sales executives and coordinators to achieve their targets.
- Market Analysis: Study market trends, competitor prices, customer requirements, and new business opportunities.
- Order Management: Coordinate with Production, Stores, and Dispatch teams to ensure timely delivery of customer orders.
- Payment Follow-up: Coordinate with the Accounts and Collection teams to ensure timely customer payments.
- Sales Reporting: Review daily sales, monthly performance, pending orders, customer enquiries, and outstanding payments.
- Business Development: Develop new markets, expand the customer base, and improve sales volume and profitability.
- Customer Complaints:



Handle important customer issues and ensure timely resolution.
- Management Reporting: Submit regular sales performance reports and business development plans to the Managing Director / CEO.

Key Performance Indicators (KPIs)

- Achievement of monthly and yearly sales targets.
- Increase in sales turnover and profitability.
- Number of new customers acquired.
- Customer retention and satisfaction.
- Improvement in payment collection and reduction in overdue amounts.
- Timely order execution and customer delivery.
- Sales team performance and productivity.

Required Skills

- Strong leadership and team management skills.
- Excellent communication and negotiation skills.
- Good knowledge of sales and marketing strategies.
- Ability to develop new customers and business opportunities.
- Strong planning, reporting, and decision-making skills.
- Knowledge of steel, bright bar, manufacturing, or industrial B2B sales is preferred.

Reporting Structure

Reports To: Managing Director / CEO

Coordinates With: Production, Purchase, Stores, Dispatch, Accounts, and Collection Departments.

Expected Results

- Consistent growth in sales and profitability.
- Strong customer relationships and an expanded customer base.
- Better coordination between Sales, Production, and Dispatch.
- Improved payment collection and sales team performance.
- Achievement of the company's business growth objectives.

Pay: From ₹40,000.00 per month

Perks:

- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Business Development Manager (BDM) (Chennai)
🏢 SHAHNAZ BRIGHT STEEL INDUSTRIES
📍 Chennai