Job Summary

We are looking for a results-driven Digital Marketing Expert to manage and grow our online presence, generate quality leads, increase brand awareness, and drive bookings/sales through digital marketing channels.

Key Responsibilities

- Develop and execute complete Digital Marketing strategies for the company.
- Manage Facebook, Instagram, YouTube, LinkedIn and other social media platforms.
- Plan and manage Meta Ads (Facebook & Instagram Ads) campaigns.
- Plan and manage Google Ads, including Search, Display, YouTube and remarketing campaigns.
- Generate and optimize leads, enquiries, bookings and conversions.
- Conduct SEO and keyword research to improve Google rankings and organic traffic.
- Manage Google Business Profile and improve local search visibility.
- Create monthly social media content calendars and coordinate with designers/video editors.
- Write or coordinate ad copies, captions, blogs, reels and promotional content.
- Monitor campaign performance and optimize CPC, CPL, CTR, conversion rate and ROAS.
- Track marketing performance through Google Analytics, Search Console, Meta Ads Manager and other analytics tools.
- Conduct competitor and market research.
- Implement remarketing, retargeting and lead-nurturing campaigns.




- Coordinate with the sales/front-office team to improve lead conversion.
- Prepare weekly and monthly digital marketing reports.
- Stay updated with the latest digital marketing trends, algorithms and advertising policies.

Required Skills

- Strong knowledge of Meta Ads & Google Ads
- Good understanding of SEO & Local SEO
- Social Media Marketing
- Lead Generation & Conversion Optimization
- Google Analytics & Search Console
- Content Marketing
- Basic knowledge of Canva / Photoshop / CapCut will be an advantage
- Knowledge of WhatsApp Marketing, CRM and automation is preferred
- Positive analytical and communication skills
- Ability to independently plan, execute and optimize campaigns

Preferred Experience

Candidates with experience in any of the following industries will be preferred:

- Hotel / Hospitality
- Spa / Wellness
- Restaurant
- Education / EdTech
- E-commerce
- Local Business Lead Generation

Performance Expectations

The candidate will be responsible for measurable growth in:

- Qualified Leads
- Website Traffic
- Social Media Engagement
- Hotel/Restaurant/Spa Enquiries & Bookings
- Course Enquiries & Admissions
- Google Search Visibility
- Advertising ROI / ROAS

Pay: ₹10,074.65 - ₹15,000.00 per month

Work Location: Remote

📌 Digital Marketing Specialist (India)
🏢 Pearl Hotel
📍 India