About Flying Squirrel Holidays

Flying Squirrel Holidays is a Kolkata-founded travel company creating customised holidays, international and domestic journeys, bespoke small-group tours, and interest-based travel experiences. Our digital marketing should reflect our personalised approach: inspiring travellers, building trust, and converting relevant audiences into quality leads.

Role Overview

We are looking for a practical, results-oriented Digital Marketing Specialist who will primarily focus on SEO and website growth, supported by paid ads, social media, content distribution, and performance reporting. You will own execution and optimisation, coordinate with content, design, holiday consultants, and developers, and connect marketing activity to measurable business outcomes.

Key Responsibilities

SEO and Website Growth

- Conduct keyword research for destination-led, intent-based, and product-led searches; map keywords to destination, package, seasonal-offer, and blog pages.
- Implement on-page SEO: titles, meta descriptions, headings, URLs, image alt text, internal links, content optimisation, and schema.
- Drive off-page SEO: build quality backlinks, run outreach and guest posting, manage directory and citation listings, and monitor the backlink profile.
- Monitor Google Search Console, run periodic technical SEO checks (crawlability, indexation, redirects, page speed/Core Web Vitals), and coordinate fixes with the developer.
- Refresh underperforming content and maintain the Google Business Profile for local search visibility in Kolkata.
- Use AI tools responsibly for research and analysis; verify facts, originality and brand voice before publishing.

Paid Ads

- Goal: Improve quality lead generation while minimising cost per lead.
- Set up, monitor,



and optimise Google Ads and Meta Ads campaigns within approved budgets, audiences, and seasonal priorities, using transparent landing pages and calls to action (enquiry forms, calls, WhatsApp).
- Track spend, CTR, CPC, conversions, cost per lead, and quality leads; flag underperforming campaigns and act on corrective steps.
- Check conversion tracking and UTM tagging before every launch, and work with the sales team on feedback to improve targeting and messaging.

Social Media and Content Distribution

- Prepare a monthly content calendar aligned with destinations, travel seasons, festivals and offers.
- Manage content for Instagram, Facebook, LinkedIn, and other active brand channels, writing captions and briefs in a consistent, premium brand voice and coordinating with designers and writers.
- Goal: Grow engagement and quality leads from social media; track reach, engagement, referral traffic, and enquiries to refine the content mix.

Website Content and Email

- Publish and update approved content on WordPress or the company CMS, checking links, metadata, mobile layout and enquiry paths.
- Support email newsletters and quality-lead nurturing campaigns, keeping SEO, social, paid and email activity aligned through a shared campaign calendar.

Analytics and Reporting

- Use GA4, Google Search Console, Google Ads, Meta Ads Manager, and CRM/lead reports to monitor performance.
- Maintain a daily log of activity and performance,



and submit a weekly performance update and a monthly report covering results, insights, issues and next actions.
- Report business outcomes (enquiries, quality leads, cost efficiency), not just traffic and engagement.

Required Skills and Qualifications

- 3–5 years of hands-on digital marketing experience.
- Practical SEO skills: keyword research, on-page SEO, off-page SEO and link building, technical SEO fundamentals and Google Search Console.
- Working experience with Google Ads and Meta Ads Manager, including setup, optimisation and performance analysis.
- Working knowledge of GA4, conversion tracking, UTM parameters and reporting dashboards or spreadsheets.
- Experience publishing content on WordPress or a comparable CMS; familiarity with email marketing tools is an advantage.
- Strong copy sense, attention to detail, and comfort interpreting data and making clear recommendations.
- Excellent communication skills, both written and verbal, with strong ownership, organisation, and cross-functional coordination.

Application Details

Interested candidates may share their profile at [email protected].

Pay: ₹20,000.00 - ₹30,000.00 per month

Ability to commute/relocate:

- Golpark, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

- Can you join immediately if selected?
- Do you have at least 3 years of hands-on experience executing both technical/on-page SEO and paid campaigns (Google Ads and Meta Ads)?
- Do you have practical working experience with GA4, conversion tracking setup, and managing WordPress or a comparable CMS?

Experience:

- Digital marketing: 3 years (Required)

Work Location: In person

📌 Digital Marketing Specialist (Golpark)
🏢 Flying Squirrel Holidays (www.flyingsquirrelholidays.com)
📍 Golpark