Job Title

Conversion UX Strategist

We are looking for a Conversion UX Strategist who can research businesses, understand customer intent, and independently plan landing-page experiences designed to improve clarity, build trust, and drive conversions.

This is a strategy and planning role, not a website design or development role. You will study the client’s business, products or services, target audience, competitors, and campaign objectives to determine how a landing page should be structured, what information it should communicate, and how visitors should move toward the desired action.

The role involves developing complete landing-page strategies, organizing content and sections, identifying conversion barriers, and preparing clear page-planning documents for internal review and client approval before design and development begin.

The ideal candidate combines strong research, analytical thinking, UX understanding, and content-structuring skills to turn business requirements into practical, conversion-focused landing-page plans.

Experience

Candidates with relevant experience in conversion strategy, UX planning, landing-page strategy, content strategy, conversion rate optimization (CRO), digital marketing, or related fields can apply.

Practical understanding, independent planning ability, and the quality of previous work are more important than a specific previous job title.

Who Can Apply

Candidates can apply if they have:

- Strong research, analytical thinking, and problem-solving skills to understand business requirements and identify opportunities for better conversions.
- The ability to understand different businesses, products, services, target audiences, customer needs, and user intent.
- The ability to independently plan complete landing-page structures, section sequences, and user journeys based on specific business and campaign objectives.
- A clear understanding of content hierarchy,



information architecture, messaging flow, and conversion-focused page organization.
- The ability to determine which benefits, supporting information, proof points, testimonials, FAQs, trust signals, and calls to action a landing page needs.
- Solid written communication and content-structuring skills to translate research into clear, actionable page plans.
- An understanding of how Google Ads traffic, search intent, campaign messaging, and landing-page experiences work together.
- The ability to research competitors, evaluate their approaches, and identify opportunities without simply copying existing page structures.
- The ability to identify conversion barriers, unclear messaging, missing information, and friction in the customer journey.
- The ability to prepare structured landing-page concepts and professional planning documents for internal review and client approval.
- A good understanding of UX principles, user behavior, usability, and conversion-focused website experiences.
- The ability to explain strategic decisions, incorporate feedback, and coordinate with designers and developers after the plan is approved.

Skills

Conversion Strategy · UX Strategy · Landing Page Strategy · Landing Page Planning · Conversion Rate Optimization · Customer Journey Mapping · User Research · Competitor Research · Content Strategy · Information Architecture · Content Hierarchy · Conversion-Focused Content Structuring · Google Ads Landing Pages · Requirement Analysis · User Intent Analysis · Conversion Barrier Identification · CTA Strategy · Trust Element Planning · UX Principles · Client Presentation · Client Approval Documentation · CRO

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Conversion UX Strategist (Ghaziabad)
🏢 Digital Marketing Doctor
📍 Ghaziabad