Job Title

WhatsApp Marketing Specialist (Business API)

We are looking for a skilled WhatsApp Marketing Specialist to plan, execute, and optimize WhatsApp marketing campaigns using the official WhatsApp Business Platform (API).

The role involves building permission-based contact lists, creating approved marketing templates, setting up chatbot automation, segmenting audiences, and converting conversations into qualified leads and sales. The ideal candidate understands WhatsApp campaign compliance, messaging quality, automation, and performance tracking.

What You’ll Do

1. WhatsApp Marketing Campaign Management

- Plan and execute bulk broadcast campaigns for opted-in contacts using the official WhatsApp Business API.
- Schedule and manage campaigns based on audience preferences, business objectives, and campaign performance.
- Create engaging marketing messages with clear offers, calls to action, buttons, and media.
- Prepare and submit WhatsApp message templates for approval.
- Personalize campaigns to improve engagement, responses, and lead generation.

2. Opt-In List Building and Audience Segmentation

- Grow permission-based WhatsApp contact lists through landing pages, website forms, QR codes, and Click-to-WhatsApp ads.
- Segment contacts by interests, location, engagement, and buying stage.
- Maintain accurate contact records and consent information.
- Manage opt-outs and suppression lists to ensure that contacts who withdraw consent are not messaged again.
- Keep contact databases organized and updated for targeted campaigns.

3. WhatsApp Automation and Chatbots

- Build chatbot and automated reply flows to handle enquiries, capture leads, and manage follow-ups.
- Set up automated responses for frequently asked questions and common customer requests.
- Create conversation flows that guide prospects toward relevant services, appointments, or sales enquiries.




- Configure WhatsApp Flows and interactive messaging features where appropriate.
- Test automation journeys regularly and resolve issues that affect the customer experience.

4. Quality, Compliance, and Deliverability

- Monitor WhatsApp phone number quality ratings, messaging limits, blocks, and customer feedback.
- Manage message frequency and campaign targeting to reduce unwanted messages and negative feedback.
- Follow WhatsApp Business Platform policies, template requirements, and applicable privacy and marketing regulations.
- Use official WhatsApp Business API providers rather than unauthorized bulk-sending software.
- Identify the causes of quality or account restrictions and implement compliant corrective measures.

5. Campaign Performance and Lead Management

- Track message delivery, read rates where available, replies, conversions, and qualified leads.
- Test message content, offers, audience segments, and sending times to improve campaign performance.
- Prepare regular reports on campaign results and lead-generation effectiveness.
- Forward qualified leads to the sales team and maintain updated records in the CRM.
- Continuously improve campaigns based on customer responses and performance data.

Tools and Platforms

- WhatsApp Business Platform / API
- AiSensy, Interakt, WATI, Gupshup, or similar official providers
- Meta Business Suite
- WhatsApp chatbots and Flows
- Click-to-WhatsApp Ads
- CRM platforms
- Google Sheets
- Canva
- AI-powered writing tools

Who Can Apply





- Candidates with experience or practical knowledge of WhatsApp marketing, business messaging, or campaign automation.
- Individuals who understand the official WhatsApp Business API and its campaign requirements.
- Candidates capable of building opt-in contact lists, managing audience segments, and creating marketing templates.
- Applicants who can set up chatbot workflows, automated replies, and lead capture processes.
- Individuals who can analyze campaign metrics, maintain CRM records, and optimize marketing performance.

Required Skills

- Knowledge of WhatsApp Business API campaign management.
- Understanding of opt-in contact collection, consent management, and unsubscribe handling.
- Ability to create engaging marketing messages and prepare templates for approval.
- Familiarity with chatbot builders, automated replies, and WhatsApp Flows.
- Understanding of audience segmentation, campaign personalization, and lead nurturing.
- Knowledge of WhatsApp quality ratings, messaging policies, and campaign compliance.
- Ability to track campaign metrics and prepare performance reports.
- Familiarity with CRM platforms, Google Sheets, and marketing automation tools.

Not Suitable for This Role

- Candidates who rely on unofficial bulk-sender software, browser extensions, or unauthorized WhatsApp bulk-messaging panels.
- Candidates who send marketing messages to purchased, scraped, or non-consenting contact lists.
- Candidates who attempt to bypass account restrictions by repeatedly switching phone numbers instead of resolving the underlying compliance issues.

Pay: ₹15,000.00 - ₹30,000.00 per month

Advantages:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 WhatsApp Marketing Specialist (Business API) (Ghaziabad)
🏢 Digital Marketing Doctor
📍 Ghaziabad