About the Company

An international B2B trading company headquartered in Singapore, covering wood products, building materials, industrial raw materials and agricultural commodities. We work with buyers, suppliers and partners across multiple international markets.

Role Summary

We are hiring a Digital Marketing & Growth Lead to own our digital marketing function end to end. You will set the strategy, rebuild our website and search presence, run LinkedIn and email lead generation, track results, and manage the agencies and freelancers who support you. This is an ownership role, not a social media role. You will be measured on qualified B2B enquiries, not posts published.

Key Responsibilities

- Strategy: Define our ideal customer profile, positioning and a quarterly digital marketing plan with clear targets.
- Website: Lead the redesign and relaunch of our website, from audit and brief to launch, and own it afterwards.
- SEO and AI search: Own technical and on-page SEO, keyword and content strategy, and make our content discoverable in AI-driven search.
- Content and LinkedIn: Own the content calendar and our LinkedIn presence; write or direct key content and approve all creative.
- Lead generation: Run LinkedIn and email outreach to new buyers, manage prospect list quality, and track every lead from first touch to handover to sales.
- Campaigns: Plan digital campaigns for trade shows, new markets and product launches.
- Analytics: Set up tracking, dashboards and KPIs; deliver a monthly performance report with clear recommendations.




- External partners: Select, brief and manage web developers, designers, SEO specialists and other vendors; own the marketing budget.
- Digital assets and brand: Keep control of all domains, accounts and access, and maintain consistent branding across channels.
- Collaboration: Work closely with sales and product teams to improve lead quality and follow-up.

Requirements

- 2-3 years in digital marketing or growth, including 3+ years in B2B.
- Proven experience running a website redesign or relaunch with an external team.
- Robust SEO skills (technical, on-page, content) and working knowledge of GA4, Search Console and tag management.
- Hands-on experience with LinkedIn marketing, email outreach and a CRM.
- Experience managing agencies or freelancers, including scoping, briefing and performance reviews.
- Ability to connect marketing activity to leads, pipeline and cost per lead.
- Excellent written and spoken English; comfortable working independently with international teams.

Nice to Have

- Experience in trade, manufacturing, building materials, commodities or industrial products.
- Familiarity with AI search optimisation, schema markup and marketing automation tools.
- Experience marketing to international buyers.

IMMEDIATE JOINERS PREFERED:
PUNE & MUMBAI CANDIDATES ARE PREFERED
INTERESTED CANDIDATES PLEASE CONNECT:- +91-XXXXXXXXXX
or [email protected]

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

- Flexible schedule
- Work from home

Work Location: Remote

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