JOB DESCRIPTION

Company: StrideNEX
Department: Marketing
Designation: Marketing Executive
Location: Sangli
Employment Type: Full-Time

Working mode: WFO, on site

1. Role Purpose

To build the StrideNEX brand and market presence among colleges, industries, students, mentors and training institutes, and to generate and nurture qualified leads that the partnership team can convert into active StrideNEX partnerships.

The primary objective of this role is to create consistent visibility, quality content and a steady flow of marketing-qualified leads, and to support onboarding and engagement activities that turn registered stakeholders into active users.

2. Responsibility Priority

PriorityFunctionExpected Outcome1Digital Marketing & ContentConsistent brand visibility and high-quality content across all channels2Lead Generation & CampaignsQualified college and industry leads, event participation and campaign results3Support, Onboarding & ReportingEngaged stakeholders, accurate CRM records and clear marketing reports

3. Key Responsibilities

A. Digital Marketing & Content — Priority 1

- Plan and execute the monthly marketing calendar across LinkedIn, Instagram, Facebook, YouTube, WhatsApp and email.
- Create and publish posts, creatives, short videos, brochures, presentations and email campaigns that explain the StrideNEX value proposition.
- Maintain consistent StrideNEX branding across the website, social media and all printed and digital material.
- Write success stories, case studies and testimonials from colleges, students, mentors and industry partners.
- Coordinate with designers, video editors and freelancers for timely, approved deliverables.
- Manage the StrideNEX website content and basic SEO, and keep landing pages up to date.
- Monitor competitors and education and industry trends to suggest new campaign ideas.

Primary output: A steady, on-brand content flow that grows StrideNEX visibility among colleges, industries and students.

B. Lead Generation & Campaigns — Priority 2

- Plan and run email, WhatsApp, LinkedIn and social media campaigns targeting colleges, TPOs, principals, placement officers, industries and HR managers.
- Capture leads from campaigns, events and referrals,



and record them in the CRM with complete details.
- Qualify leads and hand them over to the CEO / Director or the partnership team with clear notes.
- Organise and support college seminars, webinars, workshops, campus drives and exhibitions, including registration and follow-up.
- Build and maintain a verified database of colleges, industries and decision-makers for campaigns.
- Collect feedback from prospects and report common objections and market requirements.
- Coordinate approved partnership and co-branding activities with colleges and industries.

Primary output: A consistent pipeline of qualified college and industry leads and well-attended events.

C. Support, Onboarding & Reporting — Priority 3

- Share onboarding guides, videos and FAQs with colleges, students, mentors, training institutes and industries.
- Run engagement campaigns that move registered stakeholders towards becoming active StrideNEX users.
- Provide first-level support through phone, WhatsApp and email, and escalate issues to the right person.
- Maintain daily marketing activity records and keep the CRM updated.
- Track campaign metrics such as reach, engagement, leads, event attendance and conversions.
- Prepare weekly and monthly marketing reports with insights and recommendations.
- Manage the marketing budget, vendor quotations and expense records as assigned, in coordination with the accountant.
- Complete other reasonable marketing and administrative tasks assigned by management.

Primary output: Accurate records, clear reports and engaged stakeholders.

4. Authority & Boundaries

The employee may independently publish approved content, run approved campaigns, update CRM records, schedule meetings and events, and provide first-level onboarding support.

The following require management approval:





- Publishing content that makes current claims, or uses new branding, logos or partner names.
- Promising discounts, commercial terms or special partnership conditions.
- Committing to a college or industry partnership or co-branding arrangement.
- Spending the marketing budget, engaging vendors or freelancers, or approving payments.
- Making public statements or responding to media or public complaints on behalf of StrideNEX.

5. Required Skills

- Good Marathi and Hindi communication; good written English for content and emails.
- Hands-on experience with social media platforms, LinkedIn and email or WhatsApp campaigns.
- Basic design skills with Canva or similar tools; basic video editing is an advantage.
- Strong content writing and presentation skills.
- Basic knowledge of SEO, Google Analytics and social media insights.
- Working knowledge of Excel, Google Sheets, email and CRM.
- Ability to learn and explain StrideNEX clearly to colleges, industries and students.
- Organised, creative and comfortable working with targets and deadlines.
- Willingness to travel locally for events, college visits and campus activities.

6. Performance Expectations

The employee is expected to:

- Spend the majority of working time on content creation, campaigns and lead generation.
- Follow the approved marketing calendar and publish content on schedule.
- Maintain daily activity records and keep the CRM updated.
- Follow the approved StrideNEX brand guidelines, CRM and onboarding processes.
- Take ownership of assigned campaigns, events and leads.
- Complete assigned work within agreed deadlines.
- Participate in weekly performance reviews with the reporting manager.

Performance is reviewed against targets set by management for the following measures:

- Marketing-qualified leads generated per month
- Events, webinars and campus activities conducted and their attendance
- Content published against the marketing calendar
- Social media reach and engagement growth
- Lead-to-meeting conversion from marketing campaigns
- Timeliness and accuracy of CRM updates and reports

Pay: ₹9,900.00 - ₹20,000.00 per month

Work Location: In person

📌 Sales & Marketing Executive (Sangli)
🏢 Quantbit Technologies
📍 Sangli