SoloITech is looking for an experienced Google Ads & Meta Ads Specialist to plan, execute, and optimize paid advertising campaigns for our business and clients. The ideal candidate should have hands-on experience in performance marketing, lead generation, campaign optimization, and ROI improvement.

Key Responsibilities

- Plan and manage Google Ads campaigns, including Search, Display, and Performance Max.
- Create and optimize Meta Ads campaigns across Facebook and Instagram.
- Develop effective strategies for lead generation, conversions, and sales.
- Conduct keyword research, audience targeting, and competitor analysis.
- Monitor campaign performance, budgets, CPC, CPL, CPA, and ROAS.
- Set up and analyze conversion tracking using Google Tag Manager and GA4.
- Perform A/B testing on ad creatives, copy, landing pages, and audiences.
- Optimize campaigns to improve lead quality and reduce acquisition costs.
- Prepare regular performance reports and actionable recommendations.
- Coordinate with the SEO, design, and web development teams.





Requirements

- Minimum 4+ years of hands-on experience in Google Ads and Meta Ads.
- Strong understanding of PPC, performance marketing, and conversion optimization.
- Experience managing advertising budgets and generating measurable results.
- Knowledge of GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
- Robust analytical, communication, and problem-solving skills.
- Ability to manage multiple campaigns independently.
- Experience with international clients or US-based campaigns is preferred.

Work Benefits

- Work From Home
- Remote Working Environment
- Opportunity to work on international projects
- Professional growth opportunities
- Night Shift

Immediate joiners are preferred.

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

- Flexible schedule
- Work from home

Shift availability:

- Night Shift (Required)

Work Location: Remote

📌 Google Ads & Meta Ads Specialist (India)
🏢 SoloITech
📍 India