Indeed Job Title

Social Media Lead Generation Executive – B2B Outreach

We are looking for a Social Media Lead Generation Executive who can find businesses actively looking for digital marketing, website development, Google Ads, SEO, social media marketing, and related services through social platforms and online communities.

The role focuses on identifying genuine business requirements, researching potential clients, initiating relevant conversations, and generating qualified leads for the sales team. You will use platforms such as LinkedIn, Instagram, Facebook, X, Facebook Groups, LinkedIn Groups, and Quora to discover potential opportunities.

This is a lead generation and direct outreach role, not a social media posting or content management role. The priority is finding the right prospects, recognizing buying signals, and turning relevant interactions into potential business opportunities.

Key responsibilities include:

- Search LinkedIn, Instagram, Facebook, X, and relevant online communities to identify potential business clients and decision-makers
- Find posts and discussions where businesses are actively seeking digital marketing, website development, Google Ads, SEO, social media marketing, or related services
- Identify buying signals such as requests for agency recommendations, service-provider searches, marketing challenges, and dissatisfaction with existing providers
- Research companies, business owners, Founders, CEOs, and Marketing Heads before initiating outreach
- Send personalized direct messages and professional replies based on the prospect’s business needs and the context of their posts
- Participate in relevant Facebook Groups, LinkedIn Groups, Quora discussions, and other communities to identify genuine business opportunities
- Respond to relevant service requests and contribute useful information where it is appropriate and permitted




- Start meaningful conversations with potential clients to understand their initial requirements and interest in the company’s services
- Distinguish genuine business prospects from general social media users, irrelevant enquiries, and low-potential opportunities
- Qualify interested prospects based on their requirements, service relevance, business fit, and willingness to discuss further
- Follow up with engaged prospects and pass qualified opportunities to the Sales or Business Development team
- Maintain accurate records of prospect details, source platforms, conversations, follow-ups, and lead status
- Track which platforms, communities, types of posts, and outreach methods generate the most relevant business opportunities
- Follow platform rules and community guidelines while conducting outreach, avoiding spam-based messaging and irrelevant contact attempts

Experience

Freshers and experienced candidates can apply.

Candidates with previous experience in social media lead generation, LinkedIn outreach, direct messaging, B2B prospecting, social selling, or community-based lead generation will be preferred.

Practical knowledge of finding business requirements through social platforms and approaching prospects professionally is key. Candidates must be willing to research prospects, initiate conversations, and work toward defined lead-generation targets.

Who Can Apply

Candidates can apply if they have:

- A good understanding of LinkedIn, Instagram, Facebook, X, and relevant online communities
- The ability to identify business owners,



companies, and decision-makers who may need the company’s services
- The ability to find genuine service-request posts and business discussions rather than relying only on random prospect searches
- An understanding of buying signals, agency recommendation requests, and conversations indicating a potential need for digital marketing or related services
- Confidence in initiating professional conversations through direct messages, comments, and replies
- The ability to research prospects and personalize outreach based on their actual business requirements
- Good written communication skills and the ability to maintain professional conversations
- A basic understanding of B2B lead generation, prospect qualification, and follow-up management
- The ability to distinguish qualified business opportunities from general engagement and irrelevant enquiries
- The discipline to maintain lead records, follow-ups, and daily activity reports
- An understanding of respectful, relevant outreach without spam-based messaging
- A willingness to learn new prospecting methods and improve lead quality based on results

Skills

Social Media Lead Generation · B2B Outreach · LinkedIn Prospecting · LinkedIn Outreach · Instagram Outreach · Facebook Outreach · X Prospecting · Direct Messaging · Requirement Hunting · Buying Signal Identification · Community-Based Lead Generation · Prospect Research · Business Owner Identification · Social Selling · Lead Qualification · Personalized Outreach · Follow-Up Management · CRM · Google Sheets

Pay: ₹15,000.00 - ₹30,000.00 per month

Perks:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:

- Anand Vihar, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Social Media Lead Generation Executive (Anand Vihar)
🏢 Digital Marketing Doctor
📍 Anand Vihar