Job Description: Social Media & Content Specialist

Job Title: Social Media & Content Specialist
Experience: 1–3 Years
Location: Govt. Cyberpark, Calicut, Kerala
Employment Type: Full-time

Job Summary

We are looking for a creative and results-driven Social Media & Content Specialist with 1–3 years of experience in content creation, social media management, and digital marketing. The ideal candidate should have strong writing skills, a creative mindset, and the ability to develop engaging content, create compelling campaign concepts, and manage social media platforms to improve brand visibility, audience engagement, and organic growth.

Key Responsibilities

- Write engaging video scripts, creative hooks, social media captions, advertising copy, and promotional content.
- Develop content for Meta advertising campaigns, including Facebook and Instagram ad copy and creative concepts.
- Brainstorm and execute original creative ideas, branding concepts, and marketing campaigns aligned with business objectives.
- Plan, create, and manage social media content calendars across platforms such as Instagram, Facebook, LinkedIn, and YouTube.
- Monitor social media trends, trending formats, hashtags, and audience preferences to develop relevant and engaging content.
- Drive organic growth by improving audience engagement, reach, visibility, and follower growth.
- Collaborate with the design, videography, video editing, and marketing teams to develop compelling multimedia content.
- Ensure consistency in brand voice, messaging, tone, and visual communication across all platforms.
- Monitor social media performance and prepare reports on engagement, reach, impressions, follower growth, and content performance.
- Identify opportunities to improve content strategies based on audience insights, competitor activities, and performance metrics.




- Manage content publishing schedules and ensure timely execution of social media campaigns.
- Stay updated with the latest digital marketing trends, platform updates, and emerging content formats.

Required Skills and Qualifications

- 1–3 years of experience in social media management, content writing, content marketing, or a related field.
- Excellent written communication and creative writing skills.
- Ability to write engaging scripts, captions, hooks, ad copy, and promotional content.
- Understanding of social media platforms, particularly Instagram, Facebook, LinkedIn, and YouTube.
- Knowledge of Meta advertising concepts, audience engagement, and digital content strategies.
- Robust understanding of branding, storytelling, and creative campaign development.
- Ability to identify trends and convert them into relevant content ideas.
- Basic understanding of social media analytics and performance metrics.
- Good organizational skills, attention to detail, and the ability to manage multiple tasks and deadlines.
- Ability to work collaboratively with cross-functional teams.

Preferred Skills

- Experience creating content for SaaS products, technology companies, or B2B businesses.
- Familiarity with social media scheduling and analytics tools.
- Basic knowledge of graphic design and video editing tools.
- Understanding of SEO, content marketing, and digital advertising principles.
- Experience using AI tools for content ideation, scriptwriting, and content optimization.

What We’re Looking For

A creative and proactive individual who can develop compelling content, bring fresh ideas to marketing campaigns, and manage social media platforms effectively to strengthen brand identity and drive organic audience growth.

interested candidates can apply through [email protected] or [email protected]

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 content & copywriter (Kozhikode)
🏢 Axel Technologies
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