Growth Marketing Manager (SaaS) at Opslin

Location: India
Employment type: Full-time
Salary: ₹5000 – ₹35000 per month, based on experience
Experience: 1–5 years in B2B SaaS, developer tools or tech marketing

About Opslin

Opslin is a SaaS platform that lets developers and founders deploy and manage production apps on their own VPS in minutes. It covers deployments, domains and SSL, databases, backups, firewall, monitoring and a web terminal, all from one dashboard.

We are a young, fast-moving product with live paying customers. You will join early, work directly with the founder, and own marketing from day one.

The Role

We need one person to own marketing and customer acquisition end to end. You will plan, run and measure both organic and paid channels, with one goal: bring in more qualified signups and paying customers at a healthy cost.

This is a hands-on role. You will do the work yourself, not just manage others.

What You Will Do

Strategy and acquisition

- Build and run the full marketing funnel, from awareness to signup to paid conversion
- Define target audiences (developers, indie founders, agencies, small teams) and the messaging for each
- Set monthly acquisition targets and report on them

Organic growth

- Plan and run SEO: keyword research, on-page optimisation, comparison and “how to deploy X” pages
- Create or commission blog posts, tutorials, case studies and documentation-led content
- Grow Opslin’s presence on LinkedIn, X, YouTube, Reddit, Dev.to, Hacker News and developer communities
- Run email marketing: onboarding, newsletters and re-engagement

Paid growth

- Plan, launch and optimise campaigns on Google Ads, Meta Ads and LinkedIn Ads
- Manage budgets, A/B test creatives and audiences, and run retargeting
- Track CAC, CPL, ROAS and payback, and cut what doesn’t work

Conversion and analytics

- Improve landing pages, pricing page and signup flow to lift conversion
- Set up and maintain tracking: GA4, Search Console, UTM tagging and funnel dashboards




- Run regular experiments and share what you learn

Collaboration

- Work with the founder on positioning, launches and product announcements
- Turn customer feedback and support questions into content and campaigns

What We Are Looking For

Must have

- 2–5 years of digital or growth marketing experience, ideally in B2B SaaS, developer tools, cloud or hosting
- Proven experience running both organic (SEO, content, social) and paid (Google, Meta, LinkedIn) campaigns
- Strong command of analytics and attribution; comfortable with numbers and ROI
- Excellent written English and the ability to explain technical products simply
- Self-starter who works well with little supervision

Good to have

- Understanding of developer audiences, VPS, hosting, Docker or DevOps basics
- Experience with email tools, a CRM and a marketing automation tool
- Basic design or video editing skills (Canva, Figma, CapCut)
- Experience with product launches (Product Hunt, community launches)
- Experience with AI tools for content and workflow automation

How We Measure Success

- Qualified signups per month
- Signup-to-paid conversion rate
- Blended CAC and ROAS
- Organic traffic and keyword rankings
- Content output and engagement

What We Offer

- Direct ownership of marketing, with real decision-making power
- Close work with the founder and a say in product direction
- A rapid-growing product, with a chance to grow into a larger role as the company scales.

Performance Bonus (paid on top of fixed salary)

Only B2B users count: agencies, startups, dev teams and companies. Students and personal accounts do not count.

- B2B signup with a verified work email, who deploys at least one app: ₹100 per user.
- Booked call or demo with a B2B prospect: ₹200 per call or demo.
- B2B customer who pays: 10% of the first 3 months’ payment, paid after the first payment clears.
- Published content (blog, LinkedIn post, case study): ₹100 per piece, maximum 10 pieces a month.

Pay: ₹5,000.00 - ₹35,000.00 per month

Work Location: Remote

Pay: ₹5,000.00 - ₹10,000.00 per month

Benefits:

- Flexible schedule

Work Location: Remote

📌 Growth Marketing Manager (SaaS) at Opslin (India)
🏢 shotlin
📍 India