Senior Manager – Event Sales / Business Development

Experience: 8–12 years

Location: Mumbai

Industry: Events | Experiential Marketing | MICE | Activations

Role Overview

We are looking for an experienced and commercially driven Senior Event Sales professional

to lead new business development and revenue generation across corporate events, MICE,

brand activations, conferences, exhibitions and experiential marketing.

Key Responsibilities

- Drive end-to-end sales for corporate events, MICE, exhibitions, conferences,

launches and brand activations.

- Identify and develop relationships with CXOs, senior management, marketing heads,

HR teams, procurement teams and corporate decision-makers.

- Generate new business through direct prospecting, referrals, networking, industry

events and existing relationships.

- Build and maintain a strong corporate client pipeline and achieve

monthly/quarterly/annual revenue targets.

- Understand client briefs and work closely with the creative, production and

operations teams to develop compelling proposals.

- Lead pitch presentations, commercial negotiations and closure of deals.

- Develop long-term relationships with existing clients and identify upselling and

cross-selling opportunities.

- Manage the complete sales cycle from lead generation → client meeting → briefing

→ proposal → negotiation → closure → handover.

- Maintain accurate sales forecasts, CRM records and regular pipeline reports.

- Monitor market trends, competitor activity and emerging opportunities in the

events, experiential and MICE industry.

- Work with internal teams to ensure commercial feasibility,



profitability and smooth

project handover.

Ideal Candidate

- 7–12 years of experience in event sales / experiential marketing / MICE / exhibition

/ activation business development.

- Strong existing network among corporates, brands, MNCs and decision-makers.

•

Proven track record of generating and closing large-value event business.

•

Solid understanding of event costing, margins, negotiations and commercial proposals.

•

Excellent communication, presentation and relationship-management skills.

•

Ability to independently manage a sales pipeline and consistently deliver revenue.

•

Willingness to travel for client meetings and business development.

•

Candidates with experience handling ₹5 Cr+ annual business portfolios will be preferred.

Key Performance Metrics

•

New client acquisition

•

Annual sales/revenue achievement

•

Qualified pipeline generation

•

Conversion rate

•

Average deal value

•

Repeat business

•

Client retention

•

Gross margin contribution

•

Outstanding/payment realization

What We Offer

•

Leadership role in a growing events, experiential & MICE business

•

Exposure to large corporate and international projects

•

Performance-linked incentives

•

Opportunity to build and manage strategic corporate accounts

•

Growth into Sales Head / Business Development Head based on performance

Preferred background: Event agencies, experiential marketing agencies, MICE companies, exhibition companies, brand activation agencies or corporate event divisions.

Pay: ₹800,000.00 - ₹1,400,000.00 per year

Work Location: In person

📌 Event Sales Manager (Mumbai)
🏢 Altus People Partner
📍 Mumbai