WhatsApp Marketing Specialist (Business API)

Job Summary

We are looking for a results-driven WhatsApp Marketing Specialist with experience in the WhatsApp Business API, bulk messaging campaigns, chatbot automation, and lead generation.

You will plan and execute WhatsApp marketing campaigns using official API-based platforms, grow permission-based contact lists, create approved marketing templates, automate customer conversations, and convert enquiries into qualified leads and sales.

The role requires a strong understanding of audience segmentation, campaign performance, WhatsApp messaging policies, and customer engagement. The goal is to generate measurable business results while maintaining a healthy WhatsApp number quality rating and following official messaging guidelines.

Key Responsibilities1. WhatsApp Marketing Campaigns

- Plan, execute, and manage bulk broadcast campaigns for opted-in contacts through the official WhatsApp Business API.
- Schedule campaigns based on audience preferences, business objectives, and customer engagement patterns.
- Create marketing messages with clear offers, relevant calls to action, buttons, and images.
- Submit WhatsApp message templates for approval and optimize them to meet applicable requirements.
- Personalize campaign messages based on customer information, interests, and previous interactions.

2. Opt-In List Building & Audience Growth

- Grow permission-based WhatsApp contact lists through landing pages, website forms, QR codes, and Click-to-WhatsApp advertisements.
- Design and implement strategies that encourage customers to subscribe to WhatsApp updates and offers.
- Maintain accurate contact records, consent information, and opt-out preferences.
- Segment audiences by interests, location, buying stage, and other relevant characteristics.
- Keep contact lists organized and updated for targeted campaign delivery.

3. WhatsApp Chatbot & Automation

- Build chatbot and automated reply flows for customer enquiries, lead capture, FAQs, and follow-ups.
- Configure WhatsApp Flows and conversation journeys to collect relevant customer information.
- Automate lead qualification and route enquiries to the appropriate sales team members.
- Set up timely follow-up sequences based on customer actions and campaign responses.




- Test automated workflows regularly to ensure smooth conversations and accurate information.

4. WhatsApp Quality Rating & Policy Compliance

- Monitor WhatsApp number quality ratings, message delivery, blocks, and opt-outs.
- Manage message frequency and campaign targeting to maintain a positive customer experience.
- Follow applicable WhatsApp Business Platform policies, messaging rules, and template requirements.
- Use official WhatsApp Business API providers and approved integrations.
- Investigate delivery or quality issues and implement corrective actions instead of repeatedly switching numbers.

5. Campaign Tracking & Performance Optimization

- Track campaign delivery rates, read rates where available, replies, enquiries, leads, and conversions.
- Test message content, offers, creative assets, audience segments, and campaign timing.
- Analyze campaign performance and recommend improvements based on results.
- Maintain campaign reports and update lead information in the CRM or Google Sheets.
- Identify qualified leads and pass them to the sales team with relevant conversation details.

Tools & Platforms

- WhatsApp Business API Providers: AiSensy, Interakt, WATI, Gupshup, or similar platforms
- Meta Tools: Meta Business Suite and Click-to-WhatsApp Ads
- Automation: WhatsApp chatbots, automated replies, and WhatsApp Flows
- Lead Management: CRM systems and Google Sheets
- Creative Design: Canva
- AI & Productivity: AI writing tools and marketing automation solutions

Required Skills & Experience

- Understanding of WhatsApp marketing, broadcast campaigns, and customer engagement.
- Familiarity with the official WhatsApp Business API and third-party API platforms.
- Ability to create marketing message templates and work with the template approval process.
- Experience with audience segmentation, personalization, and opt-in contact list growth.




- Knowledge of chatbot setup, automated replies, lead capture, and follow-up workflows.
- Understanding of WhatsApp quality ratings, opt-outs, messaging policies, and number health management.
- Ability to track campaign metrics and improve performance using data.
- Familiarity with CRM systems, Google Sheets, and digital marketing tools.
- Good written communication, attention to detail, and problem-solving skills.

Who Should Apply?

Candidates with experience in WhatsApp marketing, WhatsApp Business API operations, chatbot automation, CRM marketing, campaign management, or digital lead generation are encouraged to apply.

We are looking for someone who can combine technical campaign execution with marketing strategy, customer segmentation, and measurable lead generation.

Important: Official WhatsApp Marketing Only

This role is not suitable for candidates who rely on unofficial bulk-sender software, browser extensions, or unauthorized bulk WhatsApp panels.

We do not use purchased or scraped phone-number lists, and we do not treat switching to a new number as a solution to account restrictions.

All campaigns must prioritize consent-based contact lists, official WhatsApp Business API tools, applicable platform policies, and sustainable customer engagement.

Role Objective & Performance Metrics

Success will be measured by:

- Growth of permission-based WhatsApp contact lists.
- Campaign delivery, read rates where available, and response rates.
- Qualified leads and sales opportunities generated.
- Chatbot effectiveness and lead capture performance.
- Campaign conversion rates and follow-up effectiveness.
- WhatsApp number quality and compliance with messaging policies.
- Accurate CRM records and consistent campaign reporting.

The goal is to turn WhatsApp into a reliable lead generation and sales channel through compliant campaigns, relevant messaging, and effective automation—not uncontrolled bulk messaging.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Versatile schedule
- Food provided

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 WhatsApp Marketing Specialist (Business API) (Ghaziabad)
🏢 Web5G Technology
📍 Ghaziabad