15 Oct
|
Asquare Technologies
|
Kochi
15 Oct
Asquare Technologies
Kochi
Job Description: Performance Marketer
Company: Asquare Technologies
Location: Kakkanad, Kochi, Kerala
Job Type: Full-Time
Experience: 1–3 Years
Joining: Immediate joiners preferred
About Asquare Technologies
Asquare Technologies is an analytics, software, and AI solutions company focused on delivering technology-driven services and industry-oriented learning solutions. We are looking for a results-driven Performance Marketer to manage, optimize, and scale our digital advertising campaigns across multiple platforms.
Job Overview
The Performance Marketer will be responsible for planning, executing, monitoring, and optimizing paid marketing campaigns to generate quality leads, improve conversions, and maximize return on advertising spend (ROAS). The ideal candidate should have hands-on experience with Meta Ads and Google Ads, solid analytical skills, and a performance-focused mindset.
Key Responsibilities
- Plan, launch, and manage paid advertising campaigns across Meta Ads (Facebook and Instagram) and Google Ads.
- Develop lead-generation and conversion-focused campaign strategies.
- Conduct audience research, competitor analysis, and campaign planning.
- Create and optimize ad creatives, copy, targeting, budgets, and bidding strategies.
- Monitor campaign performance, CPL, CPA, CTR, CPC, conversion rates, and ROAS.
- Analyze campaign data and implement optimization strategies to improve performance.
- Set up and monitor conversion tracking, pixels, and campaign analytics.
- Perform A/B testing on creatives, audiences, landing pages, and ad formats.
- Collaborate with the content and design teams to develop high-performing advertisements.
- Prepare regular campaign performance reports and actionable insights.
- Identify opportunities to scale successful campaigns while maintaining cost efficiency.
Required Skills
- Hands-on experience with Meta Ads Manager and Google Ads.
- Practical knowledge of lead generation and performance marketing.
- Understanding of campaign budgeting, audience targeting, bidding, and optimization.
- Knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
- Ability to analyze marketing metrics and make data-driven decisions.
- Experience with A/B testing, remarketing, and retargeting campaigns.
- Good understanding of landing page optimization and conversion funnels.
- Strong communication, analytical thinking, and problem-solving skills.
Preferred Qualifications
- 1–3 years of relevant experience in performance marketing or paid advertising.
- Experience managing campaigns with measurable lead-generation or sales targets.
- Knowledge of CRM-based lead tracking and marketing attribution.
- Experience in education, technology, training, or service-based businesses is an advantage.
What We Offer
- An opportunity to work on real-world digital marketing campaigns.
- A performance-driven and collaborative work environment.
- Opportunities to develop expertise in paid advertising, analytics, and marketing automation.
- Career growth based on skills, performance, and contribution.
How to Apply
Interested candidates can share their updated CV at +91-XXXXXXXXXX.
Immediate joiners preferred.
Join Asquare Technologies and help us turn marketing campaigns into measurable business growth.
Pay: From ₹25,000.00 per month
Work Location: In person
📌 Performance Marketer (Kochi)
🏢 Asquare Technologies
📍 Kochi