Roles and Responsibilities

- Social Media Management: Manage the company's official social media accounts, including Facebook, Instagram, YouTube, and LinkedIn.
- Content Planning: Develop and implement a monthly social media content calendar for company updates, property promotions, project highlights, and marketing campaigns.
- Content Creation: Create engaging posts, reels, stories, captions, and promotional content related to real estate projects.
- Brand Promotion: Maintain a professional and consistent brand image across all social media platforms.
- Lead Generation: Develop strategies to generate genuine property inquiries and potential customer leads through social media.
- Campaign Management: Plan, execute, and monitor social media marketing campaigns to increase reach, engagement, and conversions.
- Performance Monitoring: Track views, reach, engagement, followers, inquiries, and lead-generation performance and prepare regular reports.
- Audience Engagement: Respond to comments, messages, and inquiries professionally and coordinate with the sales team for lead follow-ups.
- Market Research: Monitor competitors, industry trends, trending content formats, and new digital marketing opportunities.
- Team Coordination: Coordinate with the sales, CRM, graphic design, and video editing teams to ensure timely delivery of marketing content.
- Project Promotion: Promote the company's real estate projects, offers, site visits, events, and other business activities through digital platforms.
- Content Scheduling: Ensure regular and timely posting of approved content across all company social media accounts.
- Account Security:



Maintain the confidentiality of company social media credentials, business information, customer data, and marketing strategies.
- Reporting: Submit daily work updates and periodic performance reports to the reporting manager.

3. Required Skills and Qualifications

- Graduate in Marketing, Mass Communication, Digital Marketing, or a related field preferred.
- Practical knowledge of Facebook, Instagram, YouTube, and LinkedIn.
- Knowledge of social media analytics, content strategy, and lead-generation techniques.
- Positive written communication and caption-writing skills.
- Familiarity with Canva and basic photo/video editing tools.
- Ability to plan campaigns, meet deadlines, and work collaboratively.
- Prior experience in real estate or property marketing will be an advantage.

4. Performance Expectations (KPIs)

- Consistent posting as per the approved content calendar.
- Growth in social media reach, followers, and engagement.
- Generation of relevant property inquiries and qualified leads.
- Timely execution of campaigns and promotional activities.
- Quality and consistency of published content.
- Timely submission of reports and completion of assigned tasks.

5. Confidentiality and Company Policies

- All company social media accounts, content, customer information, and marketing materials must be handled responsibly.
- Social media passwords and access credentials must not be shared with unauthorized persons.
- No company-related content may be published without the required approval.
- The employee must maintain professionalism and comply with company policies at all times.

Pay: ₹11,000.00 - ₹18,000.00 per month

Work Location: In person

📌 Social Media Manager (Lucknow)
🏢 Shreepad Construction
📍 Lucknow