Job Description – Meta Ads Expert

Company Name: Rich Robust Pvt. Ltd.
Location: Mohali, Sector 74, Punjab
Job Type: Full-Time | On-Site
Experience: 2–4 Years

About the Role

We are looking for a skilled Meta Ads Expert to plan, execute, manage, and optimize paid advertising campaigns across Facebook and Instagram. The ideal candidate should have hands-on experience in performance marketing, lead generation, audience targeting, campaign optimization, and budget management.

Key Responsibilities

- Plan, launch, and manage Meta Ads campaigns across Facebook and Instagram.
- Generate quality leads and improve conversions while maintaining an efficient cost per lead (CPL).
- Conduct audience research, competitor analysis, and retargeting.
- Create and test ad creatives, copy, headlines, and campaign strategies.
- Monitor campaign performance, including CTR, CPC, CPM, CPL, ROAS, and conversion rates.
- Optimize campaigns to improve performance and achieve business objectives.
- Set up and monitor Meta Pixel, Conversions API, and conversion tracking.
- Manage advertising budgets and allocate spending effectively.
- Conduct A/B testing for creatives, audiences, placements, and ad formats.
- Prepare regular campaign performance reports and provide actionable insights.




- Stay updated with Meta Ads policies, platform updates, and advertising trends.

Required Skills & Qualifications

- 2–4 years of hands-on experience in Meta Ads and performance marketing.
- Strong knowledge of Facebook Ads Manager and Instagram advertising.
- Proven experience in lead generation and campaign optimization.
- Understanding of Meta Pixel, event tracking, retargeting, and custom/lookalike audiences.
- Knowledge of ad performance metrics and campaign reporting.
- Ability to analyze data and make performance-driven decisions.
- Experience with landing pages, funnels, and conversion tracking is preferred.
- Robust analytical, communication, and problem-solving skills.

Preferred Candidate

- Candidates with a proven track record of generating quality leads through Meta Ads.
- Experience managing multiple campaigns and advertising budgets.
- Candidates who can independently handle campaigns from setup to optimization and reporting.

How to Apply

Interested candidates can share their updated CV at [email protected].

Company: Rich Robust Pvt. Ltd.
Location: Mohali, Sector 74, Punjab

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Meta Ads Expert (Sahibzada Ajit Singh Nagar)
🏢 Rich Robust
📍 Sahibzada Ajit Singh Nagar