Job Overview

We are looking for a detail-oriented Cold Email Lead Generation Executive to build accurate B2B prospect lists, identify decision-makers, manage cold email campaigns, and generate qualified leads for our agency.

The role combines B2B data research, email extraction and verification, campaign management, email deliverability, personalization, and performance optimization. The ideal candidate understands how to reach relevant prospects, maintain clean databases, protect sender reputation, and convert cold outreach into meaningful business opportunities.

Success will be measured by verified prospect data, email deliverability, positive replies, and qualified leads—not simply the number of emails sent.

Key Responsibilities

1. B2B Lead Research & Data Extraction

- Extract business information from Google Maps, business directories, company websites, LinkedIn, and other publicly available sources.
- Build targeted prospect lists based on industry, location, business type, company size, and service requirements.
- Identify relevant decision-makers, including founders, business owners, directors, CEOs, and marketing heads.
- Research company information and gather relevant details to support personalized outreach.
- Use data enrichment and AI-powered research tools to complete missing information and improve lead quality.
- Maintain accurate, organized, and segmented prospect databases.

2. Email Finding & Verification

- Find professional business email addresses using email discovery and data enrichment tools.
- Verify email addresses before launching campaigns to reduce invalid addresses and bounce rates.
- Remove duplicate, outdated, invalid, and irrelevant contacts from prospect lists.
- Segment databases by industry, location, decision-maker role, and campaign objective.
- Maintain clean, updated, and properly documented lead lists.
- Monitor data quality and continuously improve prospecting accuracy.

3. Cold Email Campaign Setup & Management

- Set up and manage cold email campaigns using platforms such as Instantly, Smartlead, or lemlist.
- Configure sending domains, inboxes, and authentication records, including SPF, DKIM, and DMARC.
- Manage inbox warm-up and sending practices responsibly to protect domain and sender reputation.
- Create personalized, segmented email sequences tailored to different industries and prospect profiles.
- Set up automated follow-ups with appropriate timing and messaging.
- Use AI writing and automation tools to support research, personalization, and campaign workflows.
- Coordinate campaign setup, testing, scheduling, and ongoing maintenance.

4. Email Deliverability & Performance Monitoring





- Monitor email bounce rates, spam complaints, inbox placement, reply rates, and sender reputation.
- Investigate deliverability issues and implement corrective actions.
- Identify potential problems with domains, inboxes, email lists, and campaign configurations.
- Follow responsible sending practices and avoid sending to unverified or unsuitable contacts.
- Maintain appropriate sending volumes and monitor campaign health regularly.

5. Campaign Optimization & A/B Testing

- Test subject lines, email copy, calls to action, personalization methods, and follow-up sequences.
- Analyze campaign performance to identify which audiences and messaging approaches generate better responses.
- Refine prospect targeting and segmentation based on campaign data.
- Improve positive reply rates and lead quality through continuous testing.
- Maintain campaign reports and document insights for future outreach.

6. Lead Qualification, CRM & Compliance

- Identify positive replies and assess whether prospects match the agency’s target customer profile.
- Forward qualified leads and relevant conversation history to the sales team.
- Record campaign activity, prospect status, replies, and follow-up requirements in the CRM or tracking sheets.
- Maintain unsubscribe, opt-out, and suppression lists across relevant campaigns.
- Follow applicable email marketing, privacy, and data protection requirements.
- Ensure outreach is relevant, professional, and aligned with responsible B2B prospecting practices.

Required Skills & Qualifications

- Understanding of B2B lead generation, cold email outreach, and prospect research.
- Ability to extract, organize, clean, segment, and verify business contact data.
- Familiarity with email finding and verification tools.
- Understanding of email deliverability, bounce rates, sender reputation, and inbox placement.
- Knowledge of cold email sequences, personalization, and automated follow-ups.
- Strong attention to detail and accuracy when handling large prospect databases.
- Ability to analyze campaign metrics and make data-driven improvements.
- Valuable written communication and basic email copywriting skills.
- Familiarity with CRM systems, spreadsheets, and workflow automation.




- Ability to manage multiple campaigns and maintain consistent reporting.

Tools & Platforms

- Lead Research: Google Maps, LinkedIn Sales Navigator, business directories, company websites
- Data Enrichment: Apollo.io, Clay, RocketReach, Lusha
- Email Finding: Hunter, Snov.io, and similar tools
- Email Verification: Email validation and list-cleaning platforms
- Campaign Management: Instantly, Smartlead, lemlist
- Email Infrastructure: Google Workspace, Microsoft 365, sending domains, SPF, DKIM, DMARC
- Data Management: CRM platforms, Microsoft Excel, Google Sheets
- Automation & Productivity: AI writing tools, data enrichment tools, and workflow automation platforms

Preferred Qualifications

- Previous experience in cold email lead generation, B2B prospecting, email marketing operations, or outbound sales support.
- Hands-on experience with tools such as Apollo.io, Clay, Hunter, Snov.io, Instantly, or Smartlead.
- Practical understanding of email authentication, domain setup, inbox configuration, and deliverability troubleshooting.
- Experience building targeted prospect lists for digital marketing agencies or other B2B service businesses.
- Familiarity with email sequence optimization, A/B testing, and campaign reporting.
- Experience maintaining CRM records and handling large datasets accurately.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

- Accuracy and quality of verified prospect lists.
- Relevance of target companies and decision-makers.
- Email deliverability and bounce-rate management.
- Positive reply and interested-prospect rates.
- Number of qualified leads generated.
- Campaign performance improvements through testing and optimization.
- CRM accuracy, follow-up management, and reporting consistency.
- Compliance with unsubscribe and suppression requirements.

Ideal Candidate

The ideal candidate is analytical, organized, and comfortable working with lead research tools, email verification platforms, and cold outreach systems. You should understand that successful cold email lead generation depends on reaching the right decision-makers with accurate data, relevant messaging, and reliable deliverability.

If you can build high-quality B2B prospect lists, manage cold email campaigns, improve deliverability, and turn outreach into qualified business opportunities, we would like to hear from you.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Cold Email Lead Generation Executive (Ghaziabad)
🏢 Web5G Technology
📍 Ghaziabad