Company: Siddhi Softwares Job Title: Digital Marketing Executive Department: Marketing & Business Development Job Type: Full time Work Location: Office-Based, Bilaspur, Chhattisgarh Working Days: 6 Days a Week Working Hours: 10:00 AM to 7:00 PM Experience: 1–3 Years preferred (Freshers with relevant skills may apply)

1. Job Overview

Siddhi Softwares is looking for a result-oriented Digital Marketing Executive to promote the company's software products and IT services through digital channels. The candidate will be responsible for increasing brand awareness, generating qualified business leads, improving website traffic, managing social media platforms, and supporting the company's sales and business development activities.

The ideal candidate should have practical knowledge of SEO, social media marketing, content creation, online advertising, lead generation, and digital marketing analytics.

2. Key Roles and Responsibilities

A. Search Engine Optimization (SEO)

- Optimize company websites and landing pages for search engines.
- Perform keyword research, competitor analysis, and on-page SEO.
- Manage off-page SEO, backlinks, and local SEO activities.
- Track keyword rankings, organic traffic, and website performance.

B. Social Media Management

- Manage LinkedIn, Facebook, Instagram, YouTube, and other relevant platforms.
- Prepare and publish posts, reels, videos, creatives, and company updates.
- Create monthly social media content calendars.
- Promote software solutions, company achievements, and client success stories.

C.



Lead Generation and Business Development Support

- Generate qualified leads for website development, mobile app development, enterprise software, transport management systems, RFID solutions, and SaaS products.
- Identify potential clients, industries, and business opportunities.
- Research prospective companies and decision-makers.
- Support email marketing, LinkedIn outreach, and digital lead campaigns.
- Coordinate with the sales team to track lead status and conversions.

D. Paid Advertising

- Plan and manage Google Ads and social media advertising campaigns.
- Create campaign audiences, ad copy, and landing-page recommendations.
- Monitor campaign budgets, cost per lead, and conversion rates.
- Optimize campaigns to improve lead quality and marketing ROI.

E. Content Marketing and Branding

- Write website content, blogs, service descriptions, case studies, and promotional copy.
- Prepare marketing presentations, brochures, and campaign creatives.
- Use Canva and AI-based tools to improve content production.
- Maintain consistent brand messaging across digital channels.

F. Reporting and Performance Analysis

- Use Google Analytics 4, Google Search Console, and relevant marketing tools.
- Prepare daily activity updates and monthly performance reports.
- Measure website traffic, leads, engagement, campaign performance, and conversions.
- Recommend improvements based on marketing data.

Job Types: Permanent, Full-time

Pay: ₹12,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Digital Marketing Executive (Bilaspur)
🏢 Siddhi Softwares
📍 Bilaspur