Job Position: Creative & Marketing Manager

Company: DOWC Technologies Pvt. Ltd. (Fortis India)

Location: Hyderabad

Experience: 3+ Years

Employment Type: Full-Time

Reporting To: Leadership

Role Overview

We are seeking a strategic, proactive, and results-driven Creative & Marketing Manager to independently lead our marketing and creative function, from strategy and ideation through execution and performance evaluation.

The ideal candidate must be capable of translating high-level business objectives into effective marketing strategies, developing actionable plans, identifying resources and deliverables, and leading the team to achieve measurable results.

This role requires strong leadership, people's management, marketing vision, attention to detail, and end-to-end ownership. We are looking for someone who can confidently manage team performance, maintain high-quality standards, and deliver results with minimal supervision.

Leadership, strategic thinking, accountability, and execution capabilities are more important than individual design expertise.

Key Responsibilities

1. Marketing Strategy & Execution

- Independently develop and execute marketing strategies aligned with business objectives, brand positioning, and growth priorities.
- Translate broad business goals into actionable marketing plans with defined deliverables, resources, timelines, and success metrics.
- Lead marketing campaigns and creative projects from conceptualization through execution, monitoring, and final delivery.
- Conduct market and competitor research to identify opportunities and improve marketing effectiveness.
- Monitor campaign performance, evaluate outcomes, and recommend improvements based on measurable results.
- Proactively identify challenges, make informed decisions, and drive projects to completion without constant supervision.

2. People Management & Accountability

- Lead, mentor, and manage the marketing and creative team, ensuring clear responsibilities, accountability, and performance expectations.
- Monitor individual and team performance, address underperformance through timely feedback, coaching, and structured improvement plans.
- Conduct difficult performance discussions and recommend or participate in appropriate corrective or personnel decisions in coordination with HR and leadership.
- Allocate resources, manage workloads, establish priorities, and ensure timely delivery of team commitments.
- Foster a culture of ownership, collaboration, discipline, and continuous improvement.

3. Creative Direction & Quality Assurance

- Provide creative directions for marketing campaigns,



brand communications, digital content, presentations, videos, and promotional materials.
- Develop clear creative briefs and guide designers, content creators, and video production teams.
- Personally review and validate team deliverables before leadership submission, client delivery, or publication.
- Ensure accuracy, consistency, and quality across messaging, content, design, formatting, and brand standards.
- Identify and correct errors, provide actionable feedback, and establish review processes to minimize revisions and quality concerns.

4. Content & Digital Marketing

- Oversee content strategies and digital marketing initiatives across websites, social media, email campaigns, and other relevant channels.
- Guide the development of blogs, articles, social media content, presentations, videos, and other marketing assets.
- Maintain content calendars and ensure marketing activities align with business priorities.
- Apply knowledge of SEO, content marketing, digital campaigns, and marketing analytics to improve engagement and effectiveness.

5. Stakeholder Management & Marketing Operations

- Collaborate with senior leadership to understand business objectives and present structured marketing strategies and execution plans for approval.
- Coordinate with internal teams to ensure alignment, timely execution, and effective communication.
- Provide proactive updates on project progress, challenges, and outcomes.
- Establish efficient workflows for project planning, task allocation, quality reviews, approvals, and delivery.
- Maintain marketing trackers, project dashboards, and performance reports using relevant project management tools.

Required Qualifications & Experience

- Bachelor’s degree in marketing, Business Administration, Communications, Advertising, or related field.
- Exceptional attention to detail with demonstrated experience reviewing creative deliverables, identifying errors, and maintaining qualified standards.
- Excellent written and verbal communication skills, including the ability to present strategic recommendations confidently to senior stakeholders.
- Minimum 3 years of relevant experience in marketing, creative operations, campaign management,



or related functions.
- Demonstrated experience managing teams, addressing underperformance, providing coaching, and enforcing accountability.
- Proven ability to independently develop marketing strategies, manage execution, and deliver measurable outcomes.
- Solid understanding of marketing strategy, brand management, content marketing, and digital marketing.
- Strong leadership, project management, problem-solving, decision-making, and communication skills.
- Ability to manage multiple priorities and deliver results with minimal supervision.
- Familiarity with project management tools such as ClickUp, Asana, or Trello.
- Working knowledge of Canva, Adobe Creative Cloud, or similar creative production tools.

Preferred Qualifications

- Experience in a Marketing Manager, Creative Lead, Marketing Lead, or similar role.
- Experience managing multidisciplinary creative teams, including designers, content creators, and video editors.
- Exposure to B2B marketing, SaaS, technology, or software-related businesses.
- Experience working with international stakeholders and senior leadership.
- Familiarity with marketing analytics, automation, and AI-enabled marketing tools.

Key Competencies

- Attention to Detail & Quality: Strong personal accountability for reviewing team deliverables and maintaining high professional standards.
- People Leadership & Accountability: Proven ability to manage performance, coach employees, address underperformance, and handle difficult personnel decisions.
- Independent Ownership: Ability to translate business objectives into strategies, execution plans, and results without constant supervision.
- Strategic Thinking: Ability to identify opportunities and develop effective marketing approaches.
- Execution Excellence: Strong planning, prioritization, problem-solving, and delivery capabilities.
- Communication & Stakeholder Management: Ability to present recommendations and collaborate effectively with senior leadership.

Application & Selection Process

Shortlisted candidates will be required to discuss relevant marketing campaigns or creative projects they have independently led, demonstrating their leadership responsibilities, strategic contributions, execution approach, and measurable results.

Final-stage candidates may also participate in a brief, scenario-based practical assessment to evaluate their marketing strategy, people management, independent ownership, and quality assurance capabilities.

Pay: ₹80,000.00 - ₹100,000.00 per month

Work Location: In person

📌 Creative and Marketing Manager (Madhapur)
🏢 Fortis India
📍 Madhapur