Key Responsibilities

- Digital Strategy & Leadership: Design, implement, and oversee comprehensive omnichannel digital marketing strategies aligned with brand aesthetic, seasonal collections, and business revenue targets.
- Performance & Paid Media Management: Scale performance marketing campaigns across Meta (Instagram/Facebook), Google Ads, and programmatic channels, optimizing Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC).
- Social Media & Community Building: Own our social media ecosystem (Instagram, Pinterest, TikTok, YouTube), spearheading high-impact visual narratives, 9:16 video-first content strategy, and viral campaign concepts.
- Influencer & PR Partnerships: Lead end-to-end influencer marketing initiatives, celebrity styling partnerships, and VIP seeding programs to drive organic brand discovery and advocacy.
- E-commerce & Conversion Optimization: Partner closely with the e-commerce and web development teams to optimize online user experience, product discovery funnels, landing page performance, and email/SMS retention marketing.
- Analytics & Budgeting: Manage digital marketing budgets, define core KPIs,



track multi-channel attribution, and deliver actionable weekly/monthly reporting insights to executive leadership.

Key Requirements

- Experience: 6+ years of progressive digital marketing experience, with at least 3 years leading digital strategies within the fashion, luxury, lifestyle, or D2C retail sector.
- Creative Vision: A sharp aesthetic eye and deep understanding of contemporary fashion consumer behavior, visual merchandising, and emerging digital trends.
- Performance Expertise: Proven mastery of paid social, Google Workspace analytics, SEO/SEM, email automation platforms (Klaviyo/Mailchimp), and attribution tools.
- Leadership Skills: Demonstrated success in building, mentoring, and leading high-performing marketing teams as well as managing external creative and media agencies.
- Education: Bachelor’s or Master’s degree in Marketing, Communications, Fashion Business, or a related field.

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Digital Marketing Head (Fashion Brand) (Jaipur)
🏢 Tistabene Enterprices
📍 Jaipur