Social Media Marketing Executive

Location: Coimbatore, Tamil Nadu
Experience: Minimum 1 years
Job Type: Full-time

Job Summary

We are looking for a Social Media Marketing Executive with minimum 2 years of hands-on experience in Meta Ads, Google Ads, social media marketing, and landing page coordination.

The ideal candidate should have practical experience in running paid campaigns, generating leads, monitoring campaign performance, and optimizing campaigns based on data. The candidate should also be comfortable working on location-specific landing pages and coordinating with content/design/web teams.

Key Responsibilities

- Plan, set up, manage, and optimize Meta Ads (Facebook & Instagram) campaigns.
- Manage and optimize Google Ads campaigns across relevant campaign types.
- Monitor campaign performance, budgets, leads, CPL, CTR, conversions, and other key metrics.
- Conduct audience, keyword, competitor, and campaign research.
- Create and test different ad copies, creatives, audiences, and campaign strategies.
- Identify opportunities to improve lead quality, conversion rates, and campaign performance.
- Coordinate the development and optimization of local landing pages for different locations and campaigns.
- Ensure landing pages have relevant content, clear CTAs, and are aligned with advertising campaigns.
- Work with content, design, and web teams to improve landing pages and marketing creatives.
- Set up and monitor conversion tracking, pixels, events, and campaign analytics.
- Prepare regular campaign performance reports and provide actionable insights.
- Stay updated with changes in Meta, Google Ads, social media trends, and digital advertising practices.
- Support organic social media activities and content planning when required.

Requirements

- Bachelor's degree in Marketing,



Digital Marketing, Communications, or a related field.
- Minimum 1 years of hands-on experience in Digital Marketing / Performance Marketing / Social Media Marketing.
- Strong practical experience with Meta Ads and Google Ads.
- Experience in lead generation and paid advertising campaigns.
- Positive understanding of campaign optimization, audience targeting, keywords, and conversion tracking.
- Experience working with landing pages and location-based marketing campaigns.
- Good knowledge of Google Analytics/GA4, Google Tag Manager, Meta Business Suite, or similar tools is preferred.
- Strong analytical and problem-solving skills.
- Good communication and coordination skills.
- Ability to work with multiple teams and manage campaign deadlines.
- Candidates must be based in or willing to work from Coimbatore, Tamil Nadu.

Key Skills

Meta Ads | Google Ads | Facebook Ads | Instagram Ads | Performance Marketing | Social Media Marketing | Lead Generation | Landing Pages | Google Analytics | GA4 | Google Tag Manager | Conversion Tracking | Campaign Optimization | Digital Marketing | Paid Advertising

What We Are Looking For

We are looking for someone with practical campaign experience, not just theoretical knowledge. The candidate should be able to independently manage campaigns, understand performance numbers, identify issues, test improvements, and work towards generating quality leads and better conversions.

Pay: ₹10,000.00 - ₹25,000.00 per month

Benefits:

- Health insurance
- Internet reimbursement
- Leave encashment

Ability to commute/relocate:

- Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Education:

- Bachelor's (Required)

Experience:

- Social media marketing: 1 year (Required)

Work Location: In person

📌 Junior performance Marketing Executive (Coimbatore)
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