Conversion UX Strategist – Landing Page Strategy & CRO

We are looking for a Conversion UX Strategist who can independently research a client’s business, understand its target audience, and develop a complete landing page strategy focused on conversions.

You will translate business goals and campaign objectives into a clear landing page journey, deciding what information visitors need, how the content should flow, which objections must be addressed, and where calls to action should appear.

This is a strategy-first role, not a website design or development role. You should be comfortable conducting research, structuring content, writing strategic recommendations, explaining conversion decisions, and presenting your plan for client approval before design begins.

We value practical thinking, strong written communication, and the ability to create a well-reasoned landing page plan from scratch without relying on a ready-made layout or predefined section list.

What You’ll Do1. Business, Audience & Competitor Research

- Understand the client’s business model, products or services, target customers, and campaign objectives.
- Research the target audience, customer intent, pain points, motivations, objections, and decision-making factors.
- Analyze competitor landing pages and relevant market messaging to identify opportunities for differentiation.
- Determine what information potential customers need before taking action.
- Identify gaps in the available business information and ask focused questions to clarify the strategy.

2. Landing Page Strategy & Conversion Planning

- Plan the complete landing page journey from the first screen to the final call to action.
- Decide the most appropriate section structure and content sequence based on the campaign goal and customer intent.
- Define what visitors should understand, feel, and do at each stage of the page.
- Establish the messaging direction, content hierarchy, CTA placement, and conversion flow.
- Identify the trust signals, proof points, testimonials, case studies, credentials, and other credibility elements needed to build confidence.
- Address customer objections and information gaps through the recommended page structure.
- Develop the strategy independently rather than waiting for a client-provided layout, section list, or design reference.

3. Content Structure & Messaging Direction

- Define the purpose and required content of every recommended landing page section.
- Plan headline direction, supporting messages, benefit statements, proof points, and calls to action.
- Determine how product or service features should be communicated in terms of customer benefits and business value.




- Recommend the information hierarchy so visitors can understand the offer quickly and navigate the page logically.
- Ensure the messaging aligns with the audience, advertising campaign, offer, and desired conversion action.
- Provide clear content guidance that designers and AI design tools can use to turn the approved strategy into a landing page.

4. Strategy Documentation & Client Approval

Before design begins, prepare a structured Google Doc that presents the complete landing page strategy for client review and approval.

The document should cover:

- Client business overview and campaign objective
- Product or service being promoted
- Primary conversion goal and desired visitor action
- Target audience, customer intent, pain points, and objections
- Recommended landing page journey and section-by-section structure
- Purpose, content requirements, and information hierarchy of each section
- Messaging direction and headline recommendations
- CTA strategy and conversion flow
- Recommended trust, credibility, and proof elements
- Missing business information and questions requiring client input
- Strategic reasoning behind the proposed page structure and recommendations

You will explain why each major decision supports the client’s business objective and how the proposed page journey is intended to move visitors toward conversion.

5. Client Communication & Strategy Presentation

- Present landing page recommendations in clear, professional language.
- Explain the reasoning behind section order, messaging choices, CTA placement, and trust elements.
- Gather missing information from clients through focused questions.
- Incorporate relevant client feedback while maintaining a transparent conversion strategy.
- Revise the strategy document based on feedback and secure approval before the design stage.
- Communicate the approved plan clearly to the team responsible for creating the landing page.

6. AI-Assisted Landing Page Workflow

- Prepare detailed, structured strategy documents that can be translated into landing pages using AI design tools.
- Ensure the approved strategy provides sufficient direction for page structure, content, messaging, and conversion elements.
- Review AI-generated page outputs against the approved strategy and identify gaps in the content flow or conversion logic.




- Recommend strategic improvements when the generated page does not adequately support the campaign objective.

Experience

Practical experience in conversion strategy, landing page planning, UX research, CRO, website content strategy, digital marketing strategy, or customer journey planning is preferred.

We are more interested in your ability to independently develop a strong landing page strategy than in your previous job title. Candidates who can demonstrate practical work, strategy documents, landing page analyses, or portfolio-quality thinking are encouraged to apply.

Who Can Apply

- Freshers and experienced candidates who can demonstrate strong strategic thinking and practical ability.
- Candidates with experience in landing page strategy, conversion rate optimization, UX research, content strategy, or digital marketing.
- Individuals who can research a business and its audience before recommending a page structure.
- Candidates who can plan a complete landing page journey from scratch without relying on templates or predefined layouts.
- People who can explain why each section, message, trust element, and CTA belongs on the page.
- Candidates with strong written communication and documentation skills.
- Individuals comfortable preparing structured Google Docs and presenting recommendations for client approval.
- Candidates interested in using AI design tools to turn approved strategies into landing pages.

Skills Required

- Landing page strategy and conversion planning
- Conversion rate optimization (CRO) fundamentals
- Business, audience, and competitor research
- Customer intent and objection analysis
- User journey and information architecture planning
- Content structuring and messaging strategy
- CTA strategy and conversion flow
- Trust and credibility element planning
- Strategic writing and Google Docs documentation
- Client communication and presentation
- Critical thinking and problem-solving
- AI-assisted landing page workflows

Important Role Clarification

This position is focused on research, strategy, content planning, conversion logic, and client approval. It is not primarily a graphic design, UI design, or website development role.

The ideal candidate can take a client brief, identify what is needed, ask the right questions, independently plan the full landing page, document and justify every major decision, and get the strategy approved before the page is designed using AI tools.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Food provided

Ability to commute/relocate:

- Anand Vihar, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Conversion UX Strategist (Anand Vihar)
🏢 Web5G Technology
📍 Anand Vihar