Job Title
Conversion UX Strategist

Job Description

We are looking for a Conversion UX Strategist who can research client businesses, understand customer intent, and independently develop strategic landing-page plans designed to improve conversions from Google Ads and other marketing campaigns.

This role focuses on research, conversion strategy, user journeys, content planning, and client-approved documentation rather than website design or development. You will determine what a landing page needs to communicate, how its sections should be organized, which trust elements and calls to action are required, and how the complete page should guide visitors toward a desired action.

The ideal candidate can turn business objectives and audience insights into a clear, practical landing-page strategy, document recommendations professionally, explain the proposed approach to clients, and coordinate with designers and developers to ensure the approved strategy is implemented correctly.

Key Responsibilities

- Research client businesses, products, services, competitors, target audiences, and customer needs to understand the factors influencing conversion decisions.
- Understand Google Ads campaigns, traffic sources, campaign objectives, search intent, and desired conversion actions before planning landing pages.
- Develop complete landing-page strategies, including user journeys, section sequences, information hierarchy, messaging direction, and conversion flow.
- Determine the information, offers, benefits, proof points, testimonials, trust signals, FAQs, and calls to action required to support conversion goals.
- Translate research and strategic decisions into a structured landing-page plan that designers, developers, and clients can understand and implement.
- Prepare skilled landing-page strategy and planning documents for client review, presentation, feedback,



and approval.
- Present and explain proposed landing-page structures, content direction, and conversion recommendations to clients.
- Incorporate client feedback, revise the planning document, and finalize the strategy before design and development begin.
- Identify potential conversion barriers, unclear messaging, unnecessary friction, missing information, and gaps between campaign intent and landing-page content.
- Recommend improvements to page structure, messaging, content hierarchy, user flow, trust elements, and calls to action based on research and conversion principles.
- Coordinate with designers and developers after approval to communicate requirements, clarify recommendations, and ensure the intended user journey is implemented accurately.
- Review completed landing pages to evaluate their clarity, usability, content structure, conversion flow, and alignment with the approved strategy.
- Ensure landing pages communicate value clearly, address customer concerns, and guide visitors toward relevant conversion actions.

Experience

Relevant experience in conversion rate optimization (CRO), landing-page strategy, UX planning, digital marketing, content strategy, or performance marketing is preferred.

Who Can Apply

- Candidates with strong research, analytical thinking, strategic planning, writing, and conversion-focused problem-solving skills.
- Candidates who can independently understand a business, its target audience,



and campaign objectives and translate them into a complete landing-page strategy.
- Candidates who can plan landing-page journeys, section structures, content direction, trust elements, and calls to action.
- Candidates capable of preparing professional strategy documents and planning presentations for client review and approval.
- Candidates who understand Google Ads landing pages, customer intent, conversion principles, user journeys, and common conversion barriers.
- Candidates comfortable presenting strategic recommendations to clients, explaining their reasoning, and incorporating feedback.
- Candidates who can collaborate effectively with designers and developers while taking ownership of the planning and strategy process.
- Candidates with agency, CRO, UX strategy, performance marketing, content strategy, or landing-page optimization experience will be preferred.
- Candidates should understand that this is primarily a research, strategy, planning, and client documentation role, not a website design or development position.

Skills

Conversion Rate Optimization · Landing Page Strategy · UX Strategy · UX Planning · Client Approval Documentation · Customer Journey Mapping · User Intent Research · Business Research · Competitor Analysis · Content Structuring · Conversion Copy Planning · Google Ads Landing Pages · Information Hierarchy · CTA Strategy · Trust Signal Planning · Conversion Barrier Analysis · Client Presentation · CRO · Design & Development Coordination

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Conversion UX Strategist (Ghaziabad)
🏢 Digital Marketing Doctor
📍 Ghaziabad